Barbara & Monica Abbatemaggio, Sorelle Firenze
Two Italian Sisters & Their Italian Chic Boutique
Sisters Barbara and Monica Abbatemaggio reflect European panache in every aspect of their lives. Natives of Florence, Italy, the designers/stylists have used their world travels as inspiration for fashion and styling clients such as Bette Midler, Paz de la Huerta (of Boardwalk Empire) and Phoebe Cates, among others. It is their old-world charm layered with modern sensibilities that put the duo’s Tribeca shop, Sorelle Firenze, on the map in 1997. The popular boutique provided scores of women with chic, eclectic fashions designed by the sisters and access to emerging brands like Florence favorites Quelle Tre, Patafisic, and Gorilla. Running Sorelle Firenze also afforded Barbara and Monica the opportunity to work 1-on-1 with patrons, offering fashion tips, and styling select clients for special events.
Sorelle Firenze’s Styling Success Means Goodbye NY Boutique
As word got out about Sorelle Firenze’s expertise in wardrobe consulting and closet organization, the business expanded to meet the new demand. In 2005 Barbara and Monica introduced home styling and event staging to their list of services. Encouraged by the new direction the business was taking, the Abbatemaggio sisters made a bold decision to close the boutique the same year. The strategic move enabled them to focus solely on their styling business and raising their infant children.
The Sorelle Firenze Method of Personal Styling
Reborn in 2011, Sorelle Firenze is now a fashion/home styling consultancy helping busy women (and men) sort through their wardrobe to create looks that are unique, elegant, fashion-forward, and appropriate. Barbara and Monica incorporate an international flair for European fashion into their work that stimulates the senses and appears effortless. They customize looks based on a client’s lifestyle, taste, and needs. Whether someone is dressing to fit her post-pregnancy body, is looking for the perfect date outfit, is starting a new career, or has a flurry of social engagements, Sorelle Firenze will create the perfect look.
Sorelle Firenze, which means “Sisters of Florence,” has earned its reputation styling discerning Park Avenue women, socialites, and celebrities. The sisters’ relationships with boutiques and high-end department stores allow them to deliver the right fashion mix in order to create a client’s total personal fashion statement.
Fashion Philosophy, Italian Style
The Abbatemaggio sisters operate from the premise that women should exude femininity in all aspects of their life. “Women are so busy these days that they forget to dress in a way that will make them appear and feel beautiful, sexy, and powerful,” says Monica Abbatemaggio. “We see closets filled with designer labels but clients who are clueless about how to put things together.” Adds Barbara: “We empower women to be stylish whether they’re going to the grocery store, the gym, or a black-tie gala. It’s about finding the proper silhouette to flatter the figure, incorporating trends, and mixing and matching textures and the right accessories.”
Fashion Winners on Reality TV
Barbara and Monica’s comprehensive approach to style was recently captured on the Italian lifestyle reality television show, Cortesie Per Gli Ospiti, where the Florentine sisters’ fashion and style aesthetic made them one of the 2010 winners.