September 2016

Beauty in Pretty Packaging

Admit it…have you ever purchased a product based on its packaging? No need to raise your hand on this one. Brands KNOW how quick we are to judge a book by its cover, which is why they spend hundreds of thousands of dollars on designing beautiful packaging just to get us to spend our pretty pennies. Guess what though? It usually works! I’ve always been a sucker for gorgeous packaging when it comes to cosmetics. Check out some of my favorites of this season.

Because of my allergies, I’m not a girl who can wear a ton of fragrances, but the first time I saw the Jimmy Choo Fragrance Collection for Women ($70, on macys.com), I just had to have it. The bottle looks like a piece of art, right? Considering this is Jimmy’s first parfum, it’s safe to say he knocked it out of the park. This fragrance combines citrusy-notes with sweet notes, and the end result is a luxurious fragrance for beauties who love to smell heavenly. Oh, and yes…the bottle is an absolute masterpiece.

 

-Brittany Thomas for ClumpsOfMascara.com 

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