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October 2023

PageDaily Awards: Best Drugstore Makeup

By Daniela Apeloig & Lindsay Leff


Have you ever walked into a drugstore to buy shampoo and only shampoo? Suddenly, you find your hands full of new lipstick shades, a mascara you just read about, colored eyeliner, even bronzer (summer is only a few months away!). Days later, you look over your new purchases and realize you will never wear that electric blue eyeliner or too-bold lipstick. We’ve been victims of the beauty aisle vortex, too. Instead of falling under the influence of makeup, makeup, and more makeup, just buy the best. The PageDaily Awards for the Best Drugstore Makeup—from the winning lipstick to the perfect skin-matching foundation—mean no more drugstore makeup mistakes. Bring a copy of these beauty awards and get ready to hit the drugstore!

And the PageDaily Awards for Best Drugstore Makeup Go To . . .

Best Drugstore Lipstick: L’Oreal Paris Infallible Le Rouge
Clear away your lipsticks, glosses, and stains because we found the ultimate in lipcolor—1 lipstick that covers all of your lipcolor needs. L’Oreal Paris Infallible Le Rouge conditions lips with vitamin E and ceramide 5, while supplying long-lasting color for up to 10 hours. (The lipstick goes for a suggested retail price of $9.95. All prices shown here are suggested.) With 30 different shades, ranging from vibrant reds, ladylike pinks, and bold plums, there is a color for everyone.

Best Drugstore Foundation: Maybelline New York Fit Me! Foundation
The Maybelline New York Fit Me! Foundation, $7.99, replicates the exact shade of your skin, giving you natural and breathable coverage. Like a miracle camouflage, no one will be able to tell you’re wearing foundation. Fit Me! is available in 18 shades that match even subtle variations in skin tone. An added bonus—its sun-safety rating is SPF 18, which is a must-have in your everyday foundation.

Best Drugstore Mascara: Rimmel Lash Accelerator Mascara
Rimmel Lash Accelerator Mascara, $9.99, is a 2-in-1 mascara and lash-lengthening treatment. The formula promotes fast-growing lashes, promising a fuller, stronger, lusher lashline in just 30 days. Ingredients darken lashes while conditioning and protecting them from further fall-out and breakage. The mascara is available in 2 shades, Extreme Black and Black.

Best Drugstore Bronzer: Physicians Formula Bronze Booster Glow-Boosting Pressed Bronzer
A healthy-looking tan and natural glow is as easy as 1, 2, 3 with the help of the Physicians Formula Bronze Booster Glow-Boosting Pressed Powder, $14.95. The bronzer comes in 3 shades from light to dark so you can get your desired level of color. Formulated with vitamins, moisturizers, and antioxidants, this bronzer gives skin foolproof color for the perfect looking tan.

Best Drugstore Blush: Covergirl and Olay Simply Ageless Sculpting Blush
Formulated with Olay Regenerist serum, this Simply Ageless Sculpting Blush, $10.99, is creamy and lightweight. It not only gives cheeks a pop of color but also strengthens your skin’s moisture barrier and protects against free radicals. This power-packed blush comes in 4 skin-flattering shades for a defining, even look.

Best Drugstore Eyeliner: Milani Liquif’Eye Liquid-Like Eyeliner & Eye Liner Pencil
We can’t get enough of Milani’s eyeliners! If you feel adventurous and want to test the waters with spring’s color makeup trend, try Liquif’Eye Liquid-Like Eyeliner, $6.99. In blue, purple, and green, the smooth formula glides on, leaving a shimmering finish. If you prefer classics like black and brown, Milani Eye Liner Pencil, $3.99, in true black and dark brown is the winner. These eyeliner pencils go on extra-smooth to give eyes that wow factor.

Best Drugstore Eyeshadow: Revlon Colorstay 12 Hour Eyeshadow Quad & Revlon Luxurious Color Satin, Perle, & Matte Eyeshadows
Revlon won over our hearts and our eyelids with its shadows. We chose not 1 but 2 different styles and formulas to match your makeup personality. The quad, $6.99, is perfect for the girl who likes to use them all or isn’t sure which shades to wear together. The 12 hour shades won’t crease, smudge, or fade and glide on easily for long-wearing color.

If you like to match your own shades, or always wind up with 1 color used up and the other 3 never touched, the singles are for you. In satin (a smooth, shimmering finish), perle (a sparkling, crystallized finish), or matte (a creamy, rich finish), these shadows, $4.99 each, are rich in pigment and blend well for even color.

Best Drugstore Concealer: Almay Smart Shade Concealer
Finding the perfect shade of concealer is like finding a needle in a haystack. Well, we found that needle with Almay Smart Shade Concealer, $8.99. Made with shade-sensing technology, this concealer transforms itself to match your skin tone, concealing dark circles and blemishes. The lightweight formula comes in 3 shades to match all skin colors.

Best Drugstore Makeup Remover: Andrea Eye Q’s Moisturizing Eye Makeup Remover Pads
After you spent the day looking and feeling great, don’t wake up the next morning looking not so great. No going to bed with a face full of makeup. Treat your skin well while keeping it healthy with the Andrea Eye Q’s Moisturizing Eye Makeup Remover Pads, $5.29. The pads quickly and effectively remove all types of eye makeup and dirt while conditioning the most sensitive area on our faces. Each jar contains 65 pads.

Best Drugstore Nail Polish: Sally Hansen Salon Effects Real Nail Polish Strips
Are you a girl on the go with no time for your nails to dry? Us too! To the rescue—Sally Hansen Salon Effects Real Nail Polish Strips, $9.99. These peel-and-apply nail strips come in hot neons, shiny metallics and glitter, and fun patterns like lace and leopard. Kit includes 16 nail polish strips, a cuticle stick, and mini file/buffer.

Arm yourself with this list, or better yet memorize the PageDaily Awards. The next time you are in line at the drugstore and feel the need for a little something pretty, you’ll know the drugstore makeup brands that won’t create buyers’ regret!

Related Links
PageDaily Awards: Best Bras, Body Slimmers & Body Shapers
Our 7 Top Multipurpose Makeup Finds to Double Your Beauty Product Fun
PageDaily Awards: The Best Bath & Body Beauty Products

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