December 2014

Divalysscious Mom Lyss Stern Hosts Event with E.L. James and Dishes on Fifty Shades of Grey Trilogy

Have you heard about the sexy new guilty pleasure book moms can’t stop talking about?  The E.L. James Fifty Shades of Grey Trilogy is aTwilight for grown-ups,” says Divalysscious Moms founder Lyss Stern who hosted the launch event for the book’s final installment with the author.  Lyss answered all of our questions about the juicy read, which is nearly impossible to get your hands on in New York and beyond these days. If you don’t want to pay up to $999 on Amazon, you can email Lyss to snag a copy of Fifty Shades Freed before they’re all sold out!

Melissa Meyers: Why is this book a phenomenon?

Lyss Stern: The Fifty Shades trilogy depicts everything a woman wants from her love life! Every woman fantasizes about a man showing up one day, who whisks her around the world and gives her everything she asks for — and if the man is gorgeous, well, that doesn’t hurt! And that’s Christian Grey! The bigger story is about the love behind all the glamour. Christian and Ana are obsessed with each other and she is overwhelmed with passion every time he touches her. Every woman wants that — but only a lucky few get it — so these books are a little slice into that world and women are going crazy over it.

MM: Who is reading it?

LS: Everyone! It started with  wives and moms, but now husbands and boyfriends are reading it too because they want to know how to get their women as turned on as Christian Grey does. It spells out a woman’s fantasy relationship, so if they’re not reading it, they should be! They’ll be having a lot more sex when they do.

MM: Where did the buzz begin?

LS: About six months ago, a friend of mine, who lives in Los Angeles, asked if I had read the first book.  It hadn’t taken off in New York yet, but after I read it, I knew it was something every woman needed to read. I started talking about it on Facebook and blogging about it on DivaMoms.com, and I quickly noticed moms reading the books at playgrounds and heard them gush over it when I dropped my boys off to school. I got in touch with the author E.L. James and asked if she was going to be in New York around the time her third book was slated to debut. Turns out my dream came true and DivaMoms.com hosted the U.S. launch of Fifty Shades Freed at Chelsea’s Carriage House. I posted the event’s invite on my Facebook page and was at full capacity within the first two hours. I never even got to send an email blast to my database of 300,000-plus moms.  My final RSVP list ended up exceeding 900 moms! If I could have had a whole weekend of events with E.L., I would have! I told her that I am renting out Carnegie Hall for her next visit!

MM: You say it hits a nerve with moms – how?

LS: Because it doesn’t hold anything back. It talks details and makes you feel like you’re Ana, drowning in her desires with Christian. Women literally get hot reading this book. They don’t call it “mommy porn” for nothing. It’s as close to porn as print can get and we aren’t used to that with a book. It’s something we’ve never read before, and we can’t get enough!

MM: E.L. is a little known British author – who is she?

LS: E.L. James is amazing! I love her! I think she’s going to be the next J.K. Rowling or even bigger. She always wanted to be a writer, but has spent the majority of her career as a TV producer. She’s now at the time in her life when she can write stories, and we are extremely thankful for it!

MM: Critics say the books are degrading to women because of the story line being based on a sexually dominant man. Is it?

LS: It isn’t because they are truly in love. The story isn’t as shallow as an older man taking advantage of a young, virginal girl, which is what people tend to assume when they hear about it. There is a real loving, caring, supportive relationship at play, and Ana and Christian enjoy amazing sex to boot. Isn’t that what every woman wants?

MM: How can one book have such an affect?
LS: Because these books are honestly like nothing else out there! You have to read them to know exactly what all the insanity is about.


Lyss Stern is the founder and president of Divalysscious Moms, the premier network and event company for the New York area’s well-heeled and fabulous moms. After the birth of her first son eight years ago, Lyss started DivaMoms to bridge the gap between a glam, pre-baby lifestyle and a post-baby life where there are more midnight feedings than midnight soirées. The company has quickly grown to build a database of more than 350,000 moms across the country. In addition to her event production and TV work as the go-to mommy correspondent on networks from CNN to NBC, Lyss is also the co-author of IF YOU GIVE A MOM A MARTINI….100 ways to find 10 Blissful Minutes for Yourself — supermodel and super mom Christie Brinkley wrote the foreword. Lyss lives in New York City with her husband, talent manager Brian Stern, and their sons Jackson, 8, and Oliver, 4. She holds a Bachelor of Arts from Syracuse University, a Masters in Communications from New York University and a Masters in Early Education from Hunter Graduate School.
Image courtesy of Heidi Green Photography.
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3 Responses to “Divalysscious Mom Lyss Stern Hosts Event with E.L. James and Dishes on Fifty Shades of Grey Trilogy”
  1. Stacy says:

    Everyone in Westchester is reading “the book”. I did a post about it on my blog . I have never received so many hits. Many thanks to E L James.

  2. We’re starting a campaing to bring Fifty Shades trilogy to a Spanish version! We’re so in love with these stories and we truly appreciate if you could sign on the links below. Just click where it says “Firma la campaña” which it means “Sign the campaing”

    http://www.firmasonline.com/peticion/queremos-que-fifty-shades-of-grey-by-e-l-james-sea-traducido-al-espanol/719

  3. Kevin says:

    Found your site via a link from Barbara Curtis. And just in time! I had just asked some mama friends if they knew of any olnnie lectures and such to listen to while cleaning that would provide some mommy-inspiration.