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July 2021

Fendi Launches New Children’s Clothing Line!

By Melissa Meyers


Check out Melissa Meyers’ exclusive video covering the event with hosts Lyss Stern, Founder of Divalysscious Moms and Kelly Rutherford, our favorite mom on Gossip Girl.

The event took place at the Fendi flagship store on Fifth Avenue in NYC to celebrate the launch of their new clothing line for kids.   Many of New York City’s socialite moms and tots were in attendance. Little 4-6 year old boys and girls strutted down the runway sporting mini-me versions of the Italian Luxury brand—think sweet pink and  yellow dresses, liberty print tops and printed leggings for girls and fun plaids, bomber jackets, and tailored pants with a nautical look for boys. The fabrics were made of linen, silk and cotton.  All of the Fendi clothing was for sale that evening (with a 10% discount thanks to Divalysscious Moms).  I was happy to see an additional 10% of all sales donated to benefit the American Red Cross of Japan.

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