Watch me survive as Raychel Wade makes me kiss half my makeup collection goodbye—and keep the must-haves we all need.
Makeup and beauty-product hoarding has become an epidemic! OK, while it may not be on par with, say, global warming, it certainly is an issue for women who love makeup (including myself) and lack a Sephora-sized vanity. Enter professional makeup artist and consultant Raychel Wade, who does the usual weddings and photo shoots, and also is La Prairie’s Colour Ambassador, the brand’s in-house makeup artist and spokesperson. Wade gives us the makeup dos and don’ts, must-haves and throwaways, and everything in between for getting your makeup stash in tip-top shape.
Lindsay Leff: What gave you the idea to become a makeup consultant?
Raychel Wade: My first job in the industry was behind a makeup counter, and I saw countless women get frustrated with the vast selection. They were overwhelmed and looking for that personal touch. I saw a niche that wasn’t filled and decided to be that liaison between the woman and the counter.
LL: What types of products should you always have in your purse?
RW: You don’t need to carry around a lot—a lip gloss, blush, and mascara should do the trick on the go. Think of what you will really need to touch up with and leave the rest at home. I see women carrying around shadow palettes and dozens of brushes, and all that just weighs you down!
LL: What are the top products everyone must own?
RW: I think every woman should not be without mascara, brow gel, bronzer, concealer, and lip gloss. And a bright blush!
LL: How do you know when to throw out makeup?
RW: Anything that has a creamy consistency (cream shadows, foundations, mascara, etc.) can easily carry bacteria and should be replaced every 6 months. Powder products can last up to a year. But to keep them lasting longer, make sure to wash your brushes with shampoo.
LL: Why should you part with an over-stuffed makeup collection?
RW: Think of it like cleaning out your clothes closet. It will make you feel so much lighter, and you can make room for new goodies!
LL: What one look can work on most women?
RW: The universal flattering look is the one where you look like the best version of yourself. Nothing is too heavy, and everything looks clean and polished.
LL: What products can you use to get the look?
RW: Use a neutral palette. Start with a light foundation and use a little bronzer on your cheekbones and a bright pink blush on the apples. On the eyes, stick with 1–2 light-color shadows like champagne and taupe, and 2 coats of thickening mascara. Add a light gloss and you are complete.
LL: What are your best makeup tips for night?
RW: It you want to bump up your makeup look for nights, add a bit of shimmer on your cheekbones and some black liner inside your lid for instant smoke.
LL: What should you have multiples of?
RW: I like to have 3 colored glosses, 2 blushes (1 peach and 1 pink), and some different shadow colors.
LL: What products don’t you need?
RW: You don’t need multiples of mascara, concealer, bronzer, or foundation. Makeup is such a reflection of your personal style; there is a product for everyone!
LL: What tools should you own?
RW: The most useful tools of the trade are an eyelash curler, a slanted liner brush, a blending brush, a bronzer brush, and a blush brush. I tend to leave those at home and opt to carry a product that comes with a great brush, like La Prairie’s Cellular Treatment Illuminating Face Powder.
Buy La Prairie Cellular Treatment Illuminating Face Powder, $60, at shoplaprairie.com
LL: What are your favorite drugstore brands?
RW: I love anything by Sonia Kashuk and Revlon.
LL: What products do you pick up on your travels?
RW: When I go to London, I love looking in Boots. They usually have fun lip balms that we don’t!
LL: What’s your favorite makeup remover?
RW: I love La Prairie’s Cellular Cleansing Water!
Buy La Prairie Cellular Cleansing Water, $80, at shoplaprairie.com
LL: What are your favorite makeup organizers and carriers?
RW: For makeup storage at home, I think Lucite trays are fantastic since your can see everything and there are little compartments to separate all your products. For travel, I like a bag that can hang on the back of a hotel door, and for a purse, I love the little nylon Prada bags. I know they are pricey, but they last forever and hold a lot.
Buy The Container Store Large Acrylic Makeup Organizer, $34.99, at containerstore.com
Buy Sephora Collection Silver-Sequined Large Travel Hanging Bag, $52, at sephora.com
Buy Prada Nylon Triangle Cosmetic Bag (here in Red), $170, at saksfifthavenue.com
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