Maybelline SuperStay 24HR Makeup, $10.98
When we hear the hype about a new miracle makeup that promises us the sun, the moon and the stars—looks great, lasts long, costs little—we’re skeptical. So we put this new Maybelline foundation through its paces and wore it to ride the bicycle at the gym. We worked up a sweat, while the makeup stayed put. And our friends admired our skin’s natural finish, not too matte, not too dewy. But we draw the line at sleeping in it to test the 24-hour claim!
Price: This Best Kept Secret is $10.98 and comes in 12 shades; a $7.98 concealer comes in 5. Both are available at mass market retailers and drugstores.