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July 2022

Mercedes-Benz Fashion Week: The Jay Godfrey Live Report


It’s the crazy official first day of Fashion Week, where it’s always a mix: tons of work (finishing my own collection), lots of shows to see (be it online or in person), and dinners and parties galore!

Last night my team and I put the final touches on my fall collection and prepped for our look-book shoot. After a solid night of sleep and a trio of strong espressos, I’m ready for the day.

Usually it starts with catching up on what I missed yesterday on the ’net. Checked out Z Spoke (Zac’s midrange collection) where he showed a much more sophisticated group than his first. Loved seeing Posen regulars like Crystal Renn, Anna Cleveland, and Coco Rocha in the images. Also, saw M.Patmos–super-cozy layered knits in putties, sands, and other neutrals. Well-done and welcome back.

More tomorrow when Fashion Week gets into full swing. Off to my photo shoot!

Jay Godfrey

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