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July 2021

My Diet Book Cinch! Is Number 1: News & Exploits from My Day

By Cynthia Sass, Guest Editor


4:00 a.m. The Blackberry alarm is beeping. Yikes, 4:00 a.m. already? I feel like I’ve been asleep for 5 minutes. Gotta give my kitty cat Toonces a little love before I crawl out of bed. He’s giving me that adorable look that says, “Stay!” After a little snuggle time, I start my day the usual way: coffee (with organic soy milk, cinnamon, and nutmeg) and Howard Stern. Howard doesn’t start until 6:00 a.m., but I’m listening to the replay of yesterday’s show, which I missed because I was doing back-to-back radio all morning. Yay! Time to shower, check email, Facebook, and Twitter, and get ready to go. Throughout, I’m nibbling on a Cinch! breakfast: quick-cooking whole oats topped with cherries (frozen, warmed up in microwave) and sliced almonds with a sprinkle of ground cloves. Just before shutting down my computer, I find out that Vogue included Cinch! in its round-up of 5 new diet and wellness books. Yipee! VOGUE!!! I feel like Carrie Bradshaw! Woke up my hubby to kiss him goodbye. Couldn’t resist sharing my Vogue news. He sleepily squeezes my hand. Aww, he’s the best.

7:00 a.m. Off to the CBS Early Show to do a fun “restaurant re-do” segment. I chose 4 restaurant meals that aren’t waistline-friendly and show how to make a healthy DIY version of each. For example, instead of onion rings, which absorb 5 tablespoons of grease, you can whip up a super crispy baked version that’s deliciously satisfying and won’t leave you feeling sluggish and lethargic. Sipped some H2O in the greenroom while watching the show’s interview with the homeless man with the “golden voice”—tried not to cry my makeup off.

9:00 a.m. Off to ABC News in Times Square for my weekly “Food Coach with Cynthia Sass” segment on Good Morning America. Today’s topic: the office diet. Many of my clients eat 3–4 meals a day at work and spend more time at the office than at home. I offer tips for how to make your workplace conducive to your New Year’s resolutions, such as recruiting a lunch buddy for accountability and support; and stashing a bag of frozen broccoli in the office freezer, which you can toss with a little sundried tomato pesto from the fridge. . . . I grab more H2O and hurray! In the green room at ABC, I get to see part of my Rachael Ray segment (which was pre-taped) about my new book Cinch! Conquer Cravings, Drop Pounds and Lose Inches. The food looks delicious and Selena, a Cinch! devotee, looks like a knockout on TV. She shrunk from a size 10 to a size 4 by following the plan and she’s still Cinching daily. Love her!!!

11:00 a.m. Grab a large green tea, check emails, return some phone calls. No time for a real lunch before my next gig, so I start to nibble on my “emergency back-up kit”—stuff I brought with: organic soy nuts for protein, whole grain crackers, and organic baby carrots, followed by a Chocolate Coconut Chew Larabar—tastes like dessert, but it’s super clean. The only ingredients are dates, almonds, walnuts, unsweetened cocoa powder, and unsweetened coconut—that’s it! I’m officially obsessed.

12:00 p.m. Head to The Martha Stewart Show to film a segment about my new book. So excited to meet Martha and reunite with Jen, who will share her personal Cinch! success story with the audience. She’s 30 pounds lighter than when I met her and looks and feels phenomenal. Jen’s a single mother of 4, who struggled with weight her whole life. Once again, I have to fight back the tears. Lots of hugging. We have so much fun getting false eyelashes, meeting Martha—who is incredibly nice, truly, truly wonderful, wow, what an honor to be there and show her MY recipes!—and being with a fun, live studio audience.

4:00 p.m. Happy to be home, change into some comfy clothes, and get caught up on emails. But first, a healthy snack. Even though it’s a chilly day, I’m craving a tropical smoothie. I toss frozen pineapple, barley flakes, organic hemp milk, macadamia/cashew butter (Artisana organic, soooo yummy), and fresh ginger into my blender. I savor every sip as I decompress and hang out with Toonces (hubby went off to Texas today).

5:00 p.m. Time to squeeze in a walk. If I miss it, I don’t sleep as well. Plus, it invigorates me and helps me clear my head. One of my favorite things about living in Manhattan is being able to walk everywhere. I pop in my ear buds (more Howard Stern, love those replays) and decide to go whichever way the traffic allows. That’s one of my walking games. If I’m heading east and the light is red but it’s green to go north, I go north. It’s like an adventure. I always discover cute restaurants or shops and it’s less stopping and starting, so I can maintain a good stride.

6:00 p.m. Today wasn’t a client day, but I check in with a few via email and texts then talked to my hubby, who is visiting his family. Many more emails waiting for me and questions or comments on my Facebook page. I could spend hours on end connecting with people there. I feel like I have the best job in the world!

8:00 p.m. Just posted my blog at Shape.com. Time for dinner. When I’m pressed for time, my trick is what I call take out with a twist. I order steamed veggies with brown rice and tofu. After it arrives, I quickly sauté the veggies in my signature stir-fry sauce: blood orange juice, Japanese rice vinegar, fresh ginger, and crushed red pepper and sprinkle the dish with chopped cashews. This way I get all the flavor without the goopy oil/cornstarch overload. No TV tomorrow morning, so I crack open a lime seltzer (bubbles = bloating so I keep it flat on nights before I’m going on TV, no pun intended!). After dinner, back to the computer. Being out of the office all day means major catch up!

11:30 p.m. Just got off the phone with my book editor. Cinch! hit #1 in books on Amazon.com. Woo hoo!!! I’m over the moon! Take pic, send to hubs. He calls to congratulate and promises to take me to Pure Food & Wine (my favorite restaurant) to celebrate when he gets back. I call my friend, make plans to go ice skating at Bryant Park Friday, then thoroughly enjoy my Daily Dark Chocolate Escape (a mandatory part of the Cinch! plan), a few squares of Mast Brothers Madagascar 72% dark chocolate (you can use your own fave as long as it’s 70% or darker). Toonces is meowing, the signal that it’s time to catch some zzzs. Time to wash off my false eyelashes and snuggle.

Buy Cinch! Conquer Cravings, Drop Pounds, and Lose Inches, by Cynthia Sass, $14.29, at amazon.com

Related Links
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