Rachel Zoe Launches a Lipstick Revolution

Rachel Zoe, celebrity stylist, designer, TV star and new mom can now add the title brand ambassador to her resume. Rachel is the new spokeswoman for Exude, “a revolution in lipstick.”

She celebrated yesterday at the Plaza where there were make-up artists on hand to apply the brand new product, available at http://www.exudelipstick.com for $29 starting in August.

PageDaily was there to try out the new colors (Rachel even said the Plum looked “Major!” on me) and talk to Rachel about the line, as well as dressing a very stylish son!

“As soon as he is old enough to realize that he has Gucci and Missoni in his closet I am ripping out all the labels…I do not want him to get wrapped up in that but for right now for me it’s so much fun.”

Rachel also dished on her love for lipstick: “I never go anywhere without a lip. I have pictures of me around 13 with a major lip on.”

As for her favorite shade? “The Cranberry never leaves my bag.”

The 9 shades of lip crèmes and 5 glosses come in a unique dispenser which Rachel called “a whole new way to apply lipstick.” To avoid the typical problems associated with lipstick – breaking, melting, not retaining their shape – Exude created a one of a kind crystal lip color applicator that dispenses the right amount of product with each use. Plus it has a special cap that prevents make-up messes from happening in your bag.

The non-sticky formula is super moisturizing and full of healthy ingredients like vitamins C and E, omegas 3 and 6, and antioxidant-rich goji berry. Plus it has a refreshing minty scent that we love.