August 2014

A Day in the Life of Jay Godfrey

It’s fun to learn what your favorite designers do on a daily basis, let alone every half hour.  I recently sat down with Jay Godfrey to get his play by play on a typical day, and what gets him going (Espresso!).  It’s a guarantee he’ll never leave home without his iPhone and an ingrained image of his baby girl, Allegra.  Get a glimpse into JG’s life:

5:44 am: I hear my alarm go off.  Ok, no I don’t!  I hear my one year old, Allegra, crying.  Ok, not that either.  Why the hell am I up?! Must be thinking about work.  Back to sleep I go.

7:16 am: Ok.  Now I am really up.  I hear Allegra calling for me and her mommy to come get her from her crib.

7:19 am: Diaper change.  “Twinkle Twinkle Little Star” sung. Espresso machine on and heating up.

7:35 am: Espresso gone.  Make another.  Go get the NY Post and NY Times to get some news at my front door.  Tired of “debt ceiling” and Casey Anthony stories.  Loved restaurant reviews in the Times and can’t wait to try David Bouley’sBrushstroke, which received two stars this morning.

8:02 am: Steam, shower, groom, pick out my clothes (Nudie Jeans, American apparel Deep V, Jil Sander cotton navy blazer, Duckie Brown for Florsheim no lace brogues).  No socks today.

8:30 am: Third espresso.  Eating two slices of whole wheat toast my wife Dara made me with peanut butter and Nutella.  YUM!

8:44 am: Hop on the E Train north to the garment district.

9:02 am: Arrive at the office to a LONG LONG LONG LONG to do list. Start returning emails to my factory in China.

10:00 am: Full team meeting to chat about all things going on in the world of Jay Godfrey.  I mention to the team about an appearance I am going to be making on a Bravo reality show about matchmaking.

11:05 am: Design meeting with associate designer to discuss Spring 2012 prints in Photoshop.  Some fab kaleidoscope prints are being concocted in front of my eyes.

11:55 am: Surprise pop into the studio from my wife and baby.  Made my day!

12:33 pm:  Starting to get hungry but somehow the girls in my office start talking about the Bachelorette and I get roped into a conversation about who I want to win. Massive fake argument ensues.

1:39 pm: Still haven’t gone for lunch.  Getting ravenous (and maybe a bit grumpy).  Need to eat.  Off to grab a sandwich and return to my desk.

2:22 pm: Phone rings and big Hollywood stylist calls me in a frantic (albeit funny) fit.  She needs a particular dress made ASAP in two different colors. DEEP BREATHS! Okay!

3:00 pm: Japanese luxury trim manufacturer coming to show me and my associate designer their latest and greatest.

3:45 pm: INSPIRED!  Some great and exciting new trims.  My mind is racing with ideas.  Need to sleep on some of them, though.

4:12 pm: Production manager comes to my office saying that the factory in China is having difficultly telling which color I call “Lipstick Red” and the one I call “Bordeaux”.

4:33 pm: Bravo show producers drop in for a quick “site visit”.

5:02 pm: In the sample room with my head of production, VP of Sales, patternmaker and sample maker, discussing options for exclusive styles we’re creating for Intermix.

5:18 pm: Step into meeting with our CFO, Sean, to discuss the possibility of a JAY GODFREY retail store!  Sounds exciting.  A bit scary too.

6:46 pm: In a taxi home to play with Allegra and put her to bed.

7:46 pm: Dara made a DELICIOUS salmon teriyaki.  Have a delicious glass of Provence-style rose.

8:43 pm: Off for a jog along the Westside highway.  Thinking about Spring 2012 and cant get it out of my head.

9:35 pm: Return to my apartment – totally and utterly exhausted.  Time for my wind down – steam, bath, book, news.

10:33 pm: A few emails come in as China opens.  Nothing crazy.

11:30 pm: In bed.  Ready to sleep but Spring 2012 is still on my mind.  I get up, go to my sketch book, and quickly jot down some ideas.

11:52 pm: Back in bed.  Need to rest!

Buy Jay Godfrey in the US:  IntermixNordstromSaksTootsiesNeiman Marcus and Cusp.

Buy Jay Godfrey Internationally: Holt Renfrew in Canada, Vakko in Turkey, Aishti in the Lebanon and Dubai and Harvey Nichols in Hong Kong.

 
Lindsay Brooke Weiss (Cohen) is a fashion and accessories editor and on-air style expert. She was previously Haute Living’s editorial director, Niche Media’s fashion and accessories editor and fashion editor for L-Atitude.com. Lindsay has been a frequent contributor at styledon.com and is a regular guest stylist on NBC’s “Gossip Gram.”