Lauren Conrad, famously known by her TV nickname LC, has come a long way since her MTV days. The former Laguna Beach and The Hills star has branched out, solidifying herself as a mogul and entrepreneur. From launching her first collection, The Lauren Conrad Collection, in 2007, to becoming a New York Times best-selling author of L.A Candy, Sweet Little Lies, Sugar and Spice, and Lauren Conrad Style, Lauren Conrad isn’t slowing down anytime soon. With over 2.5 million Twitter followers, we can’t get enough of this golden girl either.
From gracing numerous magazine covers to appearing on talk shows, Conrad works behind the cameras as well. Conrad developed and currently runs two successful websites, Lauren Conrad, a website about style, dining, primping, and decorating, among other topics and Beauty Department, a website about tips, trends, and hair and makeup how-to’s.
The 26-year-old California native chatted with PageDaily about her upcoming book, The Fame Game, (it’s slightly darker than her previous ones), her favorite beauty products, and the best advice she’s ever gotten.
MW: Congratulations on your latest book, The Fame Game. What’s it like publishing a book?
LC: Writing and publishing a book is really surreal. I have always loved to read but never imagined one day I would be a New York Times bestselling author. I am so humbled and grateful my fans like the books as much as I enjoy writing them.
MW: Lauren Conrad Style is all about being effortlessly chic. How do you define your personal style?
LC: I like to say I am modern chic. Romantic and feminine with a hint of playfulness.
MW: What are some of your upcoming projects?
LC: I am currently working on the second book in The Fame Game series as well as a beauty book called Lauren Conrad Beauty, due out October, 2012. I am also designing LC Lauren Conrad for Kohl’s and my new line Paper Crown, that includes feminine dresses, tops, bottoms, and menswear inspired basics.
PageDaily Picks from the Spring 2012 Paper Crown collection:
Wildflower Dress in Multi Dot Print, Lily Skirt in Brushed Bloom Print, and Celsia Blouse in Nude are all perfect additions to your spring wardrobe.
MW: What was the inspiration behind LC Lauren Conrad for Kohl’s Spring 2012 collection?
LC: Color. I love using color for spring and we have some great pieces in a really cool orange/red color. Also floral. What is spring without it.
PageDaily Picks from LC Lauren Conrad for Kohl’s:
LC Lauren Conrad Colorblock Accordion-Pleat Dress, $68.00, and the LC Lauren Conrad Floral Mock-Layer Dress, $64.00, both fun, flirty and inexpensive.
MW: How do you stay in shape? Do you have any specific foods or workouts that you swear by?
LC: I like to eat clean especially when I am really busy and traveling. Lots of veggies, simple lean proteins and no red meats. I always carry almonds and carrots with me. And I try to exercise when I can.
MW: What are some of your favorite beauty products?
MW: What are your must-have accessories?
LC: I love accessories that look like they were given or found rather than bought. Something that appears vintage even if it isn’t. Something that a friend or family member passed down to you.
MW: If you could be in any other profession, what would it be?
LC: I always dreamed of being a designer and I cannot imagine what I would do if I wasn’t. Perhaps I would work with animals.
MW: What advice would you give to other entrepreneurs?
LC: Follow your dreams, do the research and take the steps to make them a reality. Also, stay true to who you are.
MW: What’s the best advice you’ve ever gotten?
LC: My dad always told us that old cliché “if you do something you love you will never work a day in your life.” I take that to heart.
MW: What are your guilty pleasures?
LC: Pizza and shoes.
MW: What do you always have in your purse?
LC: My Blackberry.
For more information on Lauren Conrad, visit her website.
Photos courtesy of PMK*BNC
Not sure what to get Dad for his special day? Forget the typical tie or wallet, and check out these unique Father’s Day gift picks. Whether he’s an athlete, a tech-junkie or a suit and tie kind of guy, giving one of these will surely put a smile on his face!
1.For the “Corporate” Dad: Paul Fredrick Genuine Transit Token Cufflinks
Dress up Dad’s everyday business shirt with a hip pair of cufflinks that are made with authentic transit tokens from his favorite city. These super cool cuff links are packaged in a custom box with a picture of the city’s transit map. City choices include New York City, San Francisco, LA, Boston and Chicago.
Buy Now, Available at Gifts.com, $79.50
2. For the “Well-Groomed” Dad: ARCONA Men Starter Kit
Is your dad interested in keeping his skin looking good, in the most natural way possible? ARCONA MEN is an all natural luxury skincare line created just for men. These fresh-smelling products contain live, active ingredients which make them unique. Celebrities such as Adrien Brody and Steve Carell have been using them for years. My husband was the tester and is now a big fan too. I like the sleek packaging and the products have clever “manly” names such as efficiency, productivity, consistency, proficiency and restore. Kit includes a daily cleansing bar, moisturizer, exfoliating facial scrub, skin toner pads (perfect quick fix to relieve razor burn) and wrinkle-repair formula.
Buy Now, $95
3. For the “Athletic” Dad: Under Armour’s Men’s UA Charged Cotton™ T-Shirt
Whether Dad goes to the gym every morning, likes to go for a run, or plays a game of pick-up basketball every now and then, Under Armour has an array of apparel fit for him. Under Armour’s new line, Charged Cotton™ combines the company’s original wicking technology that allows for breathability with the softness and durability of cotton. In fact, this is the first performance cotton t-shirt that actually dries much faster than regular cotton. Worried about sweat stains or poor quality? Under Armour Charged Cotton™ will keep Dad cool and dry, allowing him to perform as usual, while still looking great. I love the variety of bright colors available.
Buy Now, $24.99
4. For the “Golfer” Dad: Hammacher Schlemmer’s 33-In-1 Golf Club
If your Dad likes to plan golf outings with his buddies or hit golf balls at the driving range, this new portable club will be the perfect gift. The Hammacher Schlemmer 33-In-1 Golf Club appears to be like any other classic iron, but it has the ability to adjust to 33 different loft angles. The gear system inside the heel of the club allows golfer to choose from five putters, two drivers, three fairway woods, 14 irons or nine wedges. Dad will certainly be the envy of all his friends! This golf club on steroids retracts to 19 inches, comes in a convenient carrying case and fits in a suitcase so it’s ideal for travel.
Buy Now, $199.95
5. For the “Techie” Dad: BlackBerry PlayBook Tablet with 16GB Memory
For the early adopter Dad who loves the latest gadgets, be sure to get him a BlackBerry Playbook. This new tablet is smaller than the iPad (7’ screen), weighs less than a pound, and is less than 1/2 inch thick. It offers unique capabilities such as a “multi-task” feature that allows you to run multiple programs at once (view videos in HD, browse web pages, check emails, run apps). Perfect for BlackBerry lovers, the Playbook has the ability to connect directly with a BlackBerry smartphone and can be used to view any email, BBM and other content on the phone. This portable gadget can even video chat, record and stream videos in HD.
Buy Now, $499
6. This is perfect for ANY Dad: Lacoste Men’s Textured Bath Robe
Sure, a towel works for when Dad is rushing in and out of the shower, but I am sure he would enjoy a plush, hotel-style robe to strut around in too! This luxurious robe is made of 100% textured cotton and is casual and comfortable. Designed in France, these come in four great colors and of course feature the iconic crocodile logo.
Buy Now, $95
Who says jewels are only for jewelry? An avid fan of all things sparkly, it was only natural for me to “bling” my phone. This case, embellished with rhinestones and pearls, not only adds personality to my Blackberry but makes it easy to spot in the black hole that is my purse. At letscrystalit.com, you can personalize with materials, colors, and designs–they even have team logos. -Katrina Caspelich