Camila Alves for Macy’s INC

Earlier this month we had the pleasure of attending a great launch party for Macy’s newest I.N.C. International Concepts ambassador, Camila Alves (McConaughey)! The soiree took place at Chelsea hotspot, No. 8 (formally Bungalow 8).

Nancy Slavin, Senior Vice President of Macy’s Merchandising Group, and Camila unveiled the larger than life I.N.C. campaign. Camila was radiant in a gorgeous deep purple bandage dress that showed off her growing baby bump.

Matthew McConaughey was among the many Camila fans in the crowded hotspot and lovingly looked on as Camila posed for photos. Later, Matthew goofed off by snapping a few photos of the crowd. The couple then waded through the overflowing room to their private table.

The room was surrounded by lighted palm trees and Brazilian inspired cocktails were flowing. We also enjoyed the live music from indie-pop band, Lemonade! Hollywood A-listers included Solange Knowles, Cocoa Rocha, Kelly Rutherford, and Louise Roe.

We are so excited for the release of I.N.C. International Concepts line making its debut this Fall 2012!