August 2014

Attention Kmart Shoppers and Non-Kmart Shoppers:
Sofia Vergara Launches Her New Clothing Line at Kmart

Sofia Vergara, star of the wildly popular show Modern Family, just launched a fabulously “modern” line of clothing for Kmart. I attended the launch event where Sofia presented the sexy budget-conscious clothing and told us why she created this line: “I always wanted to do something like this with a store like Kmart for normal women with normal budgets or small budgets. I wanted to create a line that was going to be good for anyone, any size, any ethnicity, any color, and very affordable…every woman wants to feel cute.”

Sofia says she was inspired by designers like Dolce and Gabbana and Donna Karan; think ruched tops in bright colors, leopard prints, cool pumps with a Brian Atwood-esque square toe box, slouchy bags…everything is very wearable and within budget! I was impressed by the quality and the details for the price point. Everything is between $16.99 – $59.99. If you’ve never bought clothing from Kmart, now would be the time to try it. Below are pics of some of my favorites…

 

Buy Now, Sofia Vergara For Kmart “Sofia” Bat Wing Blouse, $29.99

Buy Now, Sofia Vergara For Kmart “Sofia” Ruched Lace-Print Leggings, $16.99

Buy Now, Sofia Vergara For Kmart “Sofia” Double Zip Faux Leather Jacket, $59.99

Watch Melissa Meyers’ interview with Sofia…

Sofia by Sofia Vergara is available exclusively at Kmart.