There are certain things that instantly come to mind when one thinks of New York City: Rockefeller Center, Broadway shows, shopping on 5th Avenue, and of course—for anyone with even a glimmering interest in fashion—DKNY. There’s no other designer who understands the aesthetic of the New York woman like Donna Karan, and also no one who understands the intricacies of the world of fashion PR like DKNY’s PR team. Seriously, if you don’t follow @DKNY on Twitter you are missing out, not only on an inside look at the incredible world of Donna Karan, but also the most hilariously snarky Gossip Girl tweets and important lessons in PR101. So when PageDaily was invited to participate in the DKNY Cozy Style-Off, I jumped at the opportunity to have the geniuses at DKNY teach me the ways of the Cozy, and to meet the personalities behind this social media powerhouse!
If you aren’t familiar with the DKNY Cozy then prepare to meet my new fashion obsession. The DKNY Cozy sweater is not only incredibly soft and, well, cozy, but also features extra fabric in the front so that in can be styled in an unbelievable number of ways. Wrapped, twisted, tied: no matter how you style it, the Cozy remains chic and versatile. DKNY advertises 12 ways in which the Cozy can be worn, but knew that fashionistas and Cozy fans could come up with more. Thus, DKNY invited PageDaily and others to participate in the Cozy Style-Off.
I arrived at the DKNY store on Madison Avenue and was instantly greeted by the fabulous DKNY PR team and DKNY PR Girl herself, looking incredibly chic in the brand’s feather-trimmed mini, black cashmere tee, and layers of pearls. Guests were treated to a breakfast complete with fresh fruit, salmon carpaccio, and cookies shaped like taxis and smartphones. Then the styling began. With so much to choose from, and such a wide variety of Cozy styles and colors, it was easy to get overwhelmed. Luckily, we were also treated to the expertise of the DKNY team, and my new hero Ronnie picked out a gorgeous strapless dress with a black and gold floral brocade, black hosiery, the Aura suede wedge (which I purchased as an early Christmas gift to myself, of course), and a black Cozy with a little bit of gold sparkle. I must admit, I was feeling pretty fabulous!
All of the guests were photographed in their DKNY best, each wearing the Cozy in a unique way. And here’s the catch: DKNY will be posting the photos on its Facebook Fanpage for YOU to vote on! The creator of the look that receives the most “likes” by December 10 will not only win bragging rights, but also some fabulous DKNY prizes. So here I go with a little shameless self-promotion: GO ON AND VOTE FOR PAGEDAILY! Each guest, however, already feels like a winner, since we were all treated to a FREE DKNY Cozy of our own in black, the perfect closet staple for any New York woman! Talk about a perfect morning in NYC! —Kate Bryan