September 2022

Jennifer McGarigle & Floral Art: More Than a Florist

jennifer-mcgarigle-bioJennifer McGarigle Chooses Flowers over Fashion
Jennifer McGarigle grew up in Bodega Bay, California, surrounded by wildflowers and wilderness. After graduating from the Fashion Institute of Design and Merchandising in Los Angeles, she briefly worked in the fashion industry before establishing Floral Art in 1993.

Creating the Unique Floral Art Look
Jennifer McGarigle quickly gained recognition for her exquisite designs and innovative sensibility. Inspired by architecture, fashion, and interior design, Jennifer has developed a distinctive style—fashion-forward, sexy, and immediately recognizable.

Building a Flower Business with Celebrity and Luxury Brand Clients
While her work with flowers continually evolves, her approach remains consistent. Whether designing for individual clients, luxury brands, or celebrities, Jennifer translates their personal style and vision into flowers and event décor.

Floral Art Boutique & Floral Art Home Decor
In 2004, Jennifer opened the Floral Art Boutique on Abbot Kinney Boulevard, in Venice, California. The boutique offers a stunning gallery of floral arrangements, installations, and eclectic gifts. In 2009, she launched Floral Art Home, a collection of modern floral-inspired home furnishings and accessories.

Floral Art’s Reputation Grows
Floral Art has been featured in Traditional Home, Los Angeles Magazine, Better Homes & Gardens, the New York Times, the Los Angeles Times, W, Architectural Digest, InStyle, Angeleno, Harper’s Bazaar, Lucky, Martha Stewart Living, and Real Simple, among others. Jennifer’s work has been featured in design books, including Flowers with a Flair, Extreme Entertaining Made Simple, and Real Weddings.

Jennifer McGarigle Goes Hollywood on Oprah and More
Jennifer has appeared on various television programs and networks, including Tori & Dean: Home Sweet Hollywood, Extra, The Perfect Party, and HGTV. She also has designed parties and tabletop décor for the Oprah Winfrey Show.

Related Links
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Valentine’s Day Flowers: 6 DIY Steps to Make a Floral Arrangement

By Jennifer McGarigle, Guest Editor


When you take the time to make a gift yourself, your thoughtfulness is always noticed and appreciated. This Valentine ’s Day gift has benefits—DIY means saving money. Traditional Valentine’s Day gifts, such as chocolate truffles and long-stemmed roses, cost a fortune and last a minute. Instead, make a memory that lasts longer than Valentine’s Day when you give someone you love a homemade, beautiful bouquet of flowers.

For a Beautiful Floral Arrangement, Choose the Look of Your Bouquet
To make it easy to create a beautiful floral arrangement, select 1 of the following 3 styles, then follow the 6 DIY steps for making a floral bouquet.

• Singular Flower Bouquet Choose 1 kind of flower in 1 color. Whether you buy 1 bunch or spring for several of the same, you can’t go wrong with this look.
• Tonal Flower Bouquet Pick 2–3 flowers that complement each other in shape and that are in related tones of the same color. For example, a Valentine’s Day bouquet might include 3 flowers, each in different shades of pink, such as blush, medium pink, and fuchsia.
• Mixed Flower Bouquet Choose 3 flowers, again in complementary shapes. In picking colors, the trick here is to choose 2 that are in the same color family and 1 that is contrasting. For example, a bouquet may have 2 shades of pink with orange as the third color, or lavender and purple with fuchsia as the third color.

DIY Flowers for Valentine’s Day: As Easy as 1, 2, 3, 4, 5, 6
Here are 6 easy steps to make a gorgeous Valentine’s Day bouquet. To make it extra simple, we’ve created a bouquet of Gerbera Daisies, which is truly one of the most common flowers around. You can use these or any other flowers that are available at your grocery store or florist.

Step 1: Gather the Flowers Together
Whether you buy individual flowers, 1 bunch, or several, put the stems together in your hand, arranging the flowers so they line up head to head.

Step 2: Organize the Flowers by Their Length
Lay the flowers down on a surface so they are the same height from the top down.

Step 3: Assemble Your Floral Bouquet
Bunch the flowers’ stems together and tie them with a piece of raffia.

Step 4: Trim the Stems of the Flowers
Cut the stems so they are even. Be sure to use water tubes for any stems that will be out of water for more than an hour or so. Once you present your floral bouquet to your special someone, the stems’ ends will need a fresh cut before being placed in water. This ensures that the flowers will drink and last longer.

Step 5: Wrap Your Floral Bouquet Like a Present
Skip the paper or other wrapping altogether if you can’t find something pretty. Instead, use ribbon to tie around the stems of the bouquet. You can buy ribbon from most florists or fabric or craft stores. Be sure to cut frayed edges off the bottom edges of the ribbon. (If you use water tubes, wrap the stems in paper.)

Step 6: Give Your Flowers Poetic License
For an added personal touch, pick a favorite poem, handwrite or print it on a card, and attach it to the bouquet!

And there you have it—6 easy DIY steps that will guide you in making a bouquet of flowers for Valentine’s Day!

Related Links
Show Your BFF Some Valentine’s Day Love with a DIY Gift, or Buy One for $10 or Less
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