Lauren Conrad, famously known by her TV nickname LC, has come a long way since her MTV days. The former Laguna Beach and The Hills star has branched out, solidifying herself as a mogul and entrepreneur. From launching her first collection, The Lauren Conrad Collection, in 2007, to becoming a New York Times best-selling author of L.A Candy, Sweet Little Lies, Sugar and Spice, and Lauren Conrad Style, Lauren Conrad isn’t slowing down anytime soon. With over 2.5 million Twitter followers, we can’t get enough of this golden girl either.
From gracing numerous magazine covers to appearing on talk shows, Conrad works behind the cameras as well. Conrad developed and currently runs two successful websites, Lauren Conrad, a website about style, dining, primping, and decorating, among other topics and Beauty Department, a website about tips, trends, and hair and makeup how-to’s.
The 26-year-old California native chatted with PageDaily about her upcoming book, The Fame Game, (it’s slightly darker than her previous ones), her favorite beauty products, and the best advice she’s ever gotten.
MW: Congratulations on your latest book, The Fame Game. What’s it like publishing a book?
LC: Writing and publishing a book is really surreal. I have always loved to read but never imagined one day I would be a New York Times bestselling author. I am so humbled and grateful my fans like the books as much as I enjoy writing them.
MW: Lauren Conrad Style is all about being effortlessly chic. How do you define your personal style?
LC: I like to say I am modern chic. Romantic and feminine with a hint of playfulness.
MW: What are some of your upcoming projects?
LC: I am currently working on the second book in The Fame Game series as well as a beauty book called Lauren Conrad Beauty, due out October, 2012. I am also designing LC Lauren Conrad for Kohl’s and my new line Paper Crown, that includes feminine dresses, tops, bottoms, and menswear inspired basics.
PageDaily Picks from the Spring 2012 Paper Crown collection:
Wildflower Dress in Multi Dot Print, Lily Skirt in Brushed Bloom Print, and Celsia Blouse in Nude are all perfect additions to your spring wardrobe.
MW: What was the inspiration behind LC Lauren Conrad for Kohl’s Spring 2012 collection?
LC: Color. I love using color for spring and we have some great pieces in a really cool orange/red color. Also floral. What is spring without it.
PageDaily Picks from LC Lauren Conrad for Kohl’s:
LC Lauren Conrad Colorblock Accordion-Pleat Dress, $68.00, and the LC Lauren Conrad Floral Mock-Layer Dress, $64.00, both fun, flirty and inexpensive.
MW: How do you stay in shape? Do you have any specific foods or workouts that you swear by?
LC: I like to eat clean especially when I am really busy and traveling. Lots of veggies, simple lean proteins and no red meats. I always carry almonds and carrots with me. And I try to exercise when I can.
MW: What are some of your favorite beauty products?
MW: What are your must-have accessories?
LC: I love accessories that look like they were given or found rather than bought. Something that appears vintage even if it isn’t. Something that a friend or family member passed down to you.
MW: If you could be in any other profession, what would it be?
LC: I always dreamed of being a designer and I cannot imagine what I would do if I wasn’t. Perhaps I would work with animals.
MW: What advice would you give to other entrepreneurs?
LC: Follow your dreams, do the research and take the steps to make them a reality. Also, stay true to who you are.
MW: What’s the best advice you’ve ever gotten?
LC: My dad always told us that old cliché “if you do something you love you will never work a day in your life.” I take that to heart.
MW: What are your guilty pleasures?
LC: Pizza and shoes.
MW: What do you always have in your purse?
LC: My Blackberry.
For more information on Lauren Conrad, visit her website.
Photos courtesy of PMK*BNC