Two nights ago we found ourselves in a beautiful space just north of Union Square in NYC celebrating the launch of Elin Kling’s collaboration with GUESS by Marciano. Kling first came into the online fashion scene in 2007 when she launched her blog Style by Kling and has since become a global style icon. Among many other accolades, the tall blonde Swedish beauty is currently the co-founder and partner of Fashion Networks, a Stockholm-based global media enterprise that connects influential bloggers with leading fashion brands.
Kling’s new line, set to launch at the beginning of November, is a reflection of the history of GUESS. “It’s been fun to use their history and the typical iconic Guess pieces like the bustier— I’ve just done everything how I would wear it,” she tells us. Western and matador influence is apparent, but simple and elegant silhouettes composed of cozy knits, leather, and embroidery gives each piece a relevant feel. The streamlined capsule collection consists of 33 neutral pieces that can be mixed and matched to form a number a different looks.
The crop tops and shift dresses are standouts, as well as her hardware-embellished cross-body bags. To complete the look, Kling gave us some beauty advice: “I love creamy makeup. Especially for everyday wear, I think it’s great. It gives you shine which I love. I think it looks fresh.”
Keep up with Marciano’s Twitter feed to find out when exactly the line hits the shelves and check out a few of our snapshots below.