Lauren Conrad, famously known by her TV nickname LC, has come a long way since her MTV days. The former Laguna Beach and The Hills star has branched out, solidifying herself as a mogul and entrepreneur. From launching her first collection, The Lauren Conrad Collection, in 2007, to becoming a New York Times best-selling author of L.A Candy, Sweet Little Lies, Sugar and Spice, and Lauren Conrad Style, Lauren Conrad isn’t slowing down anytime soon. With over 2.5 million Twitter followers, we can’t get enough of this golden girl either.
From gracing numerous magazine covers to appearing on talk shows, Conrad works behind the cameras as well. Conrad developed and currently runs two successful websites, Lauren Conrad, a website about style, dining, primping, and decorating, among other topics and Beauty Department, a website about tips, trends, and hair and makeup how-to’s.
The 26-year-old California native chatted with PageDaily about her upcoming book, The Fame Game, (it’s slightly darker than her previous ones), her favorite beauty products, and the best advice she’s ever gotten.
MW: Congratulations on your latest book, The Fame Game. What’s it like publishing a book?
LC: Writing and publishing a book is really surreal. I have always loved to read but never imagined one day I would be a New York Times bestselling author. I am so humbled and grateful my fans like the books as much as I enjoy writing them.
MW: Lauren Conrad Style is all about being effortlessly chic. How do you define your personal style?
LC: I like to say I am modern chic. Romantic and feminine with a hint of playfulness.
MW: What are some of your upcoming projects?
LC: I am currently working on the second book in The Fame Game series as well as a beauty book called Lauren Conrad Beauty, due out October, 2012. I am also designing LC Lauren Conrad for Kohl’s and my new line Paper Crown, that includes feminine dresses, tops, bottoms, and menswear inspired basics.
PageDaily Picks from the Spring 2012 Paper Crown collection:
Wildflower Dress in Multi Dot Print, Lily Skirt in Brushed Bloom Print, and Celsia Blouse in Nude are all perfect additions to your spring wardrobe.
MW: What was the inspiration behind LC Lauren Conrad for Kohl’s Spring 2012 collection?
LC: Color. I love using color for spring and we have some great pieces in a really cool orange/red color. Also floral. What is spring without it.
PageDaily Picks from LC Lauren Conrad for Kohl’s:
LC Lauren Conrad Colorblock Accordion-Pleat Dress, $68.00, and the LC Lauren Conrad Floral Mock-Layer Dress, $64.00, both fun, flirty and inexpensive.
MW: How do you stay in shape? Do you have any specific foods or workouts that you swear by?
LC: I like to eat clean especially when I am really busy and traveling. Lots of veggies, simple lean proteins and no red meats. I always carry almonds and carrots with me. And I try to exercise when I can.
MW: What are some of your favorite beauty products?
MW: What are your must-have accessories?
LC: I love accessories that look like they were given or found rather than bought. Something that appears vintage even if it isn’t. Something that a friend or family member passed down to you.
MW: If you could be in any other profession, what would it be?
LC: I always dreamed of being a designer and I cannot imagine what I would do if I wasn’t. Perhaps I would work with animals.
MW: What advice would you give to other entrepreneurs?
LC: Follow your dreams, do the research and take the steps to make them a reality. Also, stay true to who you are.
MW: What’s the best advice you’ve ever gotten?
LC: My dad always told us that old cliché “if you do something you love you will never work a day in your life.” I take that to heart.
MW: What are your guilty pleasures?
LC: Pizza and shoes.
MW: What do you always have in your purse?
LC: My Blackberry.
For more information on Lauren Conrad, visit her website.
Photos courtesy of PMK*BNC
By Jennifer Wright
Over the summer, the West Side lounge, The Gates, has become quite the center of the late-night social scene. Management has been smart. They cultivate a group of young, trendy “Ambassadors” and their PR group scored a coup with a very complimentary article in a recent New York Times Sunday Styles section (http://www.nytimes.com/2009/08/23/fashion/23boite.html?_r=) I’m not sure if I love (or hate) the décor (plucked from the Biltmore Hotel), but I know that for many of the parties and fundraisers I attend, this place has made a mark on New York’s nightclub scene.
And now Gossip Girl (the best show ever!) has awarded its stamp of approval. A few days ago, the cast was filming in all their flapper-attire glory—and The Gates threw a 1920s-inspired party to celebrate. It was roaring!
I was downright in love with Leighton Meester’s white fringed flapper dress, although I was surprised to see her without a headband in this scene. Perhaps her college-bound character is truly giving up her trademark accessory. That would be a shame, not only for the fashion industry, but because the 1920s lends itself to some great feathered hairpieces.
I was also excited to see Hilary Duff. She has never been on Gossip Girl before, but is rumored to have a major role this season. Some sources report that she’s supposed to have a romance with one of the characters, but they decline to out the lucky fellow. (I’m betting it’s Penn Badgley, but, then again, I thought the same about him and Michelle Trachtenberg.) In any event, Duff looked adorable in a short, blue sequined dress. She was sporting a headband, so they can’t be gone from the show altogether.
How did all this action fit the story line? Rumor has it, The Gates is the setting for the character Chuck Bass’ nightclub. It marks a shift from the Box, which has, until now, doubled for his fictional club, Victrola. Perhaps, this move means that the Box is officially over? It would hardly be a surprise. Raven O, the famous—or infamous?—MC has departed, and lately, the acts seem more seedy strip club than old fashioned burlesque. Well, it had a great run while it lasted.
The Gates may not be as decadent as the Box in its heyday, (none of those curtained, private boxes for dark deeds) but maybe that’s more desirable in this economic climate. I’ll miss the free wheeling, devil-may-care attitude the Box always evoked. After all, when burlesque performers were dancing onstage to 80’s hits in a way that put Moulin Rouge performers to shame, you had the feeling that anything could happen. At The Gates, you settle down and realize that you can enjoy an excellently crafted cocktail among a very carefully selected group of members.
It’s probably a more mature approach to party going. The characters in Gossip Girl are heading to college this season. Perhaps, they, like many other New Yorkers, now have a slightly more grown-up, less wild and crazy, approach to nightlife.
Pictures via Getty and Flikr