Layna Silvagni Friedman, Barbie Rocks
Sharing Barbie Love with Barbie Jewelry for Big Girls & Little
Her Italian heritage and sophisticated sensibility have made Layna Friedman shine in the international jewelry industry, but it’s her classic American glamour that makes her the perfect ambassador to introduce the jewelry industry to 1 of the nation’s favorite style icons: Barbie. Inspired by a shared love of all things Barbie with her daughter Nicole-Juliet, Layna dreamt of giving girls of all ages a peek inside the ultimate jewelry collection, which reflects a modern-day interpretation of the Barbie doll’s fun spirit and glamorous fashion sense.
From Lady Gaga to Jessica Simpson, Celeb Fans of Her Luxe Jewelry Company—Alan Friedman
After managing several successful entertainment business ventures, including Silvagni Entertainment, a promotions, public relations, and event production company, Layna lent her expertise and eye for innovation to the design, creation, and early 1990s launch of the Beverly Hills-based fine jewelry company, Alan Friedman. Now an award-winning industry leader, Alan Friedman creates 1-of-a-kind pieces for Hollywood’s elite, including Lady Gaga, Regina King, Jessica Simpson, and Sly Stallone, among many others.
Layna Launches Barbie Rocks, Jewelry That Gives Back
While maintaining her position at Alan Friedman, Layna formed Rock and Roll Ltd. in 2007, where she currently serves as CEO and President. In 2008, the company launched Barbie Rocks by Layna and Alan Friedman in partnership with Mattel, and as part of her ongoing commitment to philanthropy, a portion of the proceeds from each sale in the collection will be donated to CAAF (Children Affected by AIDS Foundation).
Layna’s Journey from Kid to Career with Her Own Ken
Growing Up My Look Was
Fresh, athletic, and romantic.
After School I Loved To
Design and create.
I Became Interested in Jewelry When
I was very young. I loved the beautiful stones and rare gems with vivid colors. I loved the feel and colors of the gold and metals.
At School I Studied
Marketing and minored in art. I modeled for several years and produced sporting events internationally before jumping in and designing 1-of-a-kind custom pieces with natural-colored diamonds. People were immediately attracted to the style and designs I was creating.
The First Piece of Jewelry I Got from My Husband Was
A pair of gorgeous drop earrings with rare tanzanites surrounded by fancy-colored diamonds. They still are my favorite earrings.
We Work Well Together
In both business and at home with our children. We complement each other. He is extremely creative in designing and has an amazing eye for grading stones and buying goods. While I love to design, I also bring to the table marketing skills and organization ability for the business. We both love to interact with people on a daily basis. While we love to create new hot trends, we also design classic jewelry with the highest quality and rare stones.
I Always Listen to Him When
He is grading stones or picking pieces for customers, as he has a keen sense of what people like.
I’m Always Encouraging
More feminine and romantic jewelry designs.
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Designer Jay Godfrey: Fashion for Beautiful Women
New York-based fashion designer Jay Godfrey is the founder and creative director behind his eponymous collection of sleek, sexy, and sophisticated designs. Perpetually inspired by the chic New York woman, Godfrey’s goal as a designer is to meld the classic tailoring techniques of Savile Row with modern silhouettes and luxurious fabrics. The result is his distinctive contemporary collection of women’s dresses and separates that accentuate the female figure.
Hugo Boss to Parsons New School for Design to Oscar de la Renta
Godfrey realized his dream of becoming a designer while working his first summer job at Hugo Boss. He studied finance at Montreal’s McGill University in order to gain a grounding in business and accounting. Upon graduating, Godfrey headed to Wall Street and worked for Citigroup. While learning the fine points of finance, Jay’s goal of designing a collection led him to Parsons New School for Design. An internship with Oscar de la Renta honed the young designer’s style and technique, and helped him determine the ultimate Jay Godfrey woman.
Jay Godfrey Dresses Are Hot with Celebrities, the Media & More
Having only been in business for a little over 3 years, Godfrey has quickly cultivated his signature aesthetic which perfectly lends itself to the fashion-forward and glamorous woman. The collection has caught the media’s attention and has been featured in WWD, ELLE, Cosmopolitan, and the New York Post. Godfrey’s designs have also captured a loyal celebrity following and he is proud to have dressed Megan Fox, Eva Mendes, Jennifer Lopez, Kate Walsh, Taylor Swift, Blake Lively, Leighton Meester, Eva Longoria, Angie Harmon, Zoe Saldana, Hayden Panettiere, Ali Larter, Eve, Carrie Underwood, Zoe Kravitz, and Kim Kardashian, to name a few.
Spring 2008 ushered in new accolades for Jay Godfrey. Parsons New School for Design presented the designer with the 2008 Parsons Alumni Achievement Award in recognition of his talent and recent accomplishments. In addition, Godfrey appeared on America’s Next Top Model as a special guest designer, where he had the honor of dressing the contestants for a red-carpet event.
Jay Godfrey is sold in Barneys, Intermix, Neiman Marcus, Nordstrom, Harvey Nichols Hong Kong, and Holt Renfrew, as well as numerous luxury boutiques worldwide.
Nicky Hilton: Her Latest Design Venture and More!
By Katrina Caspelich
Crazy busy hitting the fashion-designer high notes—bag designer, clothing designer, and now jewelry designer—Nicky Hilton recently sat down with us to discuss her latest venture, the Nicky Hilton Collection. This L.A.-based socialite-about-town and sister of Paris just launched her own designer jewelry line. Her fashion-forward necklaces, rings, bracelets, and earrings work with styles from edgy to classic. Nicky also reveals some of her must-have winter items, go-to fashion pieces, and favorite places to shop in NYC.
Katrina Caspelich: When did you discover your love for fashion?
KC: When did you realize you wanted to be a designer?
KC: As a designer, what inspires you?
KC: You were a handbag and clothing designer. Why jewelry?
KC: What is your favorite piece?
KC: What is the price point of your jewelry line?
KC: Who would you love to see in your jewelry?
KC: What type of person do you design for?
KC: Who are your favorite designers?
KC: Who in the fashion industry inspires you?
has gracefully maintained an incredible balance of family and work. Her brand has expanded so much over the last few years—fragrance, luggage, footwear, eyewear, swimwear, etc. She has really built a lifestyle brand.
KC: What is your favorite thing to wear?
KC: Where do you like to shop?
KC: What is your must-have fashion item this winter?
KC: What fashion item should we all own—and splurge on?
KC: What look makes you feel most confident?
KC: Name your favorite vacation purchase.
KC: What 5 things can’t you live without?
Win a La Mer Wrap Watch & PageDaily Tote!
Up & Coming Fashion Designer Lines with a Sexy Edge: Carmelita Couture and Coco & Breez
By Katrina Caspelich