Get the Look of Estate Gems: Jewelry from Ramona Singer’s New Line on HSN

Between wrapping up filming for Season Five of the Real Housewives of New York City and launching a new wine, one of our favorite housewives and my friend Ramona Singer has also added a new collection to her jewelry line for HSN.  This new collection includes some fun art deco pieces inspired by old Hollywood glamour — just like the ones you saw all over the red carpet this past awards season. If you miss seeing Ramona in action and are waiting patiently for next seasons RHONY, check out her third year anniversary show with HSN on March 14th at 5 pm.  You can also shop her collection online.  Here are some of my favorite pieces:

White Topaz & Diamond with Black Enamel Sterling Silver Earrings, $339.90
These dramatic earrings are perfect if you need a great pair of earrings to wear to a cocktail party or a black tie. I love how the black enamel makes the silver and diamonds pop.

White Topaz Sterling Silver Oval Pendant, $399.90
This statement pendant is special and looks very vintage chic. Wear it with a shift dress or even a crisp white button down and pants — a great addition to any accessories collection.

Bezel-Set Gem Station Sterling Silver Necklace, $374.90
Ramona gave me this gorgeous necklace for my birthday and it became my go-to piece during fashion week.  It’s so on-trend, goes with so many outfits, and is great for layering with other jewelry.

7 Sites That Need to be on Your Web Radar

We are living in a world of information overload these days so how do you know which websites and newsletters are worth your time? After scouring the e-world, I put together a list of my favorite online destinations that are perfect for fashion and lifestyle junkies.

1. Edition01:
Edition01 is the first online luxury experience designed to spotlight and sell limited edition fashion pieces from leading designers in one of a kind capsule collections. Collaborating with Vera Wang, Zac Posen, Narciso Rodriguez and Thakoon (to name a few), founders Estefania Lacayo and Jessica Wilpon Kamel offer you a unique shopping and lifestyle experience which has already been touted by Vogue, WWD and Marie Claire to name a few. Their minimalistic and inviting web site is blog style making it very easy to shop their collections which are grouped by designers and lifestyle categories (“Travel Boutique”). You can also have a personalized shopping experience by using their “My Edition” feature to track what you want, need and bought and get recommendations for building your perfect wardrobe. I love that Edition01 goes beyond just shopping and gives you behind the scenes fashion intel in their Journal, stocked with insider interviews, celebrity essentials and designer inspirations.

Catching up with Wonder Woman Avis Richards

Avis Richards’ dedication to philanthropy is paramount. The Founder of Birds Nest Foundation, a non-profit organization that produces documentaries, short videos and PSA’s for a multitude of well deserving and under-represented charities, Avis Richards brings passion, zeal and energy to every project she takes on–raising much needed attention to lesser known charities and promoting awareness for their meaningful causes. This New York based mother of two has teamed up with New Yorkers and A-list celebrities to produce films for the charities of Goldie Hawn, Michael Bolton, Andre Agassi, John Legend and many others. I met Avis last summer and was so impressed by all of her talents and love of giving. The award-winning producer shares some of her interesting history, opinions and lifestyle secrets.

MM: What inspired you to start the Birds Nest Foundation?
AR: Seven years ago, I noticed a lack of quality media content for non-profits. Many of these non-profits spent large sums of money on production companies to get their word out. That’s money that could be going to a good cause, so I stepped in. It’s really all about giving back through media and giving non-profits a voice.

MM: I love the foundation’s appellation. Is there a special meaning behind it?
AR: Well, “Avis” means “bird” in Latin, so that was part of the name. But also, Birds Nest is always “hatching” new creative ideas, both beautiful and impactful once they leave the nest.

MM: As a crusader for Healthy Movement, a primary focus is improving and educating Americans about proper nutritional habits, especially for our youth; why is childhood nutrition so important to you?
AR: 12.5 million children are obese. Diabetes has increased nine-fold in the past 25 years. As a parent with two wonderful children, nutrition is especially important. I’ve gone to schools; I’ve seen what children eat. We need nutrition education for kids and adults, as this problem is a national concern.

Edit New York: Melissa’s Fave Upper East Side Shopping Spot (and one of Leighton and Blake’s, too!)

One of my fave places to shop on the Upper East Side is Edit New York – I live in all the clothes I buy there!  They carefully “edit” the best styles from designer brands like Alexander Wang, Rag and Bone and Phillip Lim and offer great personalized service.  One of my favorite go-to dresses is a T by Alexander Wang black dress that I bought there last season.  I paired it with a the cutest fur vest by Rebecca Taylor, also from Edit.  For fall, I love this gorgeous Proenza Schouler dress and the sand-washed ruffle side dress from Thakoon, two of my favorite designers.  Shopping in Edit’s gorgeous and townhouse is just divine. I am not alone here–Gossip Girls Blake Lively and Leighton Meester were just spotted shopping there recently!

Designer Yigal Azrouel Teams Up with FITiST for a Fashionable Fall

Two things we are all about at PageDaily are fashion and fitness. That’s why we just couldn’t help but share that one of our favorite designers Yigal Azrouel has teamed up with FITiST, a unique new fitness membership plan incorporating multiple studios and classes, to create a “Fit for Fall” plan that’s a great deal. Instead of just having a membership to one gym or many memberships to studios that offer different kind of classes, the invite-only site allows you to manage your memberships to some of New York’s hottest workout destinations on one platform.

With “Fit for Fall” you get 6 Indoor Cycling Classes, 4 Performance Classes and 4 Yoga Classes for a total of 14 classes a month for $350. These are some of Yigal’s fave workouts when he isn’t surfing. Plus, he’s hooking FITiST members up with $100 to spend at his Meatpacking boutique and one of his signature scarves, for free! Stylish perks for staying fit? Yes please!

The Ultimate Party of the Year-Fashion’s Night Out

It’s back-and better than ever. In it’s 3rd-year, Fashion’s Night Out, where thousands of retailers across the country stay open late for the ultimate shopping party of food, drinks-and of course to celebrate fashion. This all-out extravaganza will hit New York City on Thursday, September 8th, a prelude to New York Fashion Week (September 9th, 10th & 12th).

With debuts from J Brand and Chanel, to celebrity appearances from Heidi Klum, Rachel Zoe, Joss Stone, Ne-Yo, The Real Housewives of New York; and to top-it-off, Vera Wang in an ice cream truck, this is one star-studded event you won’t want to miss.

Here are the events you’ll want to check out in New York, LA, Miami, Dallas, and Chicago:

New York:

Topshop, 478 Broadway between Broadway and Broome

• Teamed up with Vogue Magazine, top models Chanel Iman, Coco Rocha, Karlie Kloss, Abbey Lee, and Charlotte Free will be giving out styling tips for the upcoming season; they will also select their favorite items from Topshop’s AW11 collection, debuting on FNO

• Customers who purchase one of the “favorite items” get the chance to be photographed with their favorite model; pictures will be posted on Tophop’s Facebook page

• Shoppers who spend over $100 will receive a notebook with a print from the AW11 collection on the cover; choose from one of four covers

Bergdorf Goodman, 754 5th Avenue at 58th Street

• Appearance by Michael Kors; Performance by Audrianna Cole

• Oscar de la Renta will be signing his limited edition “Face of Fashion” Fall kaleidoscope palette by Le Métier de Beauté

• Badgley Mischka, Joseph Altuzarra, Lela Rose, and Reem Acra will walk the runway with their furry friends in the Designer Dog Show

Diane von Furstenberg, 874 Washington Street at 14th Street

• Performance by Grammy Winner Estelle; performance features songs off her new album, All of Me

• Sample DVF’s new fragrance, Diane, before it hits stores in October. Enter to win an autographed bottle from Diane herself

Tory Burch, 797 Madison Avenue between 67th & 68th Streets

• Spend $250 or more and get styled by Vogue Editor Jessica Sailer and photographed by Fashion photographer Beau Grealy; chance to be featured on the Tory Blog

• Limited edition tote will be given to everyone who makes a $100 purchase

DKNY, 655 Madison Avenue between 60th & 61st Streets; 420 West Broadway between Prince & Spring Streets

• Shoppers who spend $250 or more will receive a limited edition tote with a DVD of documentary “Bill Cunningham New York”

• Complimentary popcorn and beer provided by Brooklyn Lager

• Complimentary Blind Barber haircuts

Michael Kors, 610 Fifth Avenue at Rockefeller Center

• Appearances by the Rockettes

• Champagne and live music by a guest DJ

• Chance to win denim totes signed by Michael himself

Sephora, 597 5th Avenue between 48th & 49th Streets

• Get all your beauty questions answered by a panel of experts: Vogue Beauty Director Sarah Brown, celebrity hairstylist Oscar Blandi, Founder and Creative Director of Urban Decay Cosmetics Wende Zomnir, and skincare guru Kate Somerville

Sephora Soho, 555 Broadway between Prince & Spring Streets

• Be one of the first 50 customers here and receive a free makeover and a “Stila-Girl” inspired sketch of yourself

Sephora Columbus Circle, 10 Columbus Circle between West 58th & 60th Streets

• Celebrity skin experts Sophie Evans and Fiona Locke of St. Tropez share all their beauty secrets

• Complimentary spray tanning

• Product giveaways- all customers will receive a free gift with a St. Tropez purchase; change to a prize valued at $200

Lord & Taylor, 424 5th Avenue between East 38th and 39th

• Wear This, Not That author Suze Yalof Schwartz answers all your style questions. Enter to win a $1,000 shopping spree

• Singer/Songwriter Solange Knowles will be DJing. Meet her and receive a photo

• Meet Ivanka Trump and receive a photo

Macy’s Herald Square, 151 West 34th Street at 6th Avenue

• Gucci Guilty Dance Party with Samantha Ronson

• Appearances by Tommy Hilfiger, Coco Rocha, America’s Next Top Model Judge J. Alexander, Bobbi Brown, Anna Dello Russo, Karolina Kurkova, and Rachel Roy

• Live musical performance by Joss Stone

Saks Fifth Avenue, 611 5th Avenue at 49th Street

• The Chronicles of Narnia, Tilda Swinton will be making an appearance with Pringle of Scotland​ designer Alistair Carr and Central Saint Martins’ Louise Wilson

• Hat signing and performance by Ne-Yo
• Win a $10,00 Fall Shopping Spree from StyleList, visit: stylelist.com/saks/

Victoria’s Secret, 591 Broadway between Houston and Prince Streets

• Adriana Lima, Alessandra Ambrosio, Erin Heatherton, and Lily Aldridge will be offering customer makeovers, photo opportunities and a fragrance preview

L’Occitane, 48 9th Avenue at 14th Street; 146 Spring Street between Wooster St & Broadway

• Complimentary chilled rosé

• Complimentary hand massages

• Riviera-inspired tote bag filled with the brands most essential beauty goodies

QVC, 428 Broadway between Howard & Canal Streets

• Meet QVC Designers as they discuss fashion, beauty and trends

• Try on the latest fashion and accessories in the Rowenta fashion closet

• Heidi Klum is unveiling her new jewelry line for QVC, WILDLIFE by Heidi Klum

Bloomingdale’s, Soho, 504 Broadway between Spring and Broome

• Appearance by Rachel Zoe; her recent clothing line The Rachel Zoe Collection is available for purchase

• Appearance by Erin Wasson and her capsule collection for Zadig & Voltaire

• A truth or lie game told to shoppers; hosted by Bono’s Wife, Ali Hewson

Helmut Lang, 93 Mercer Street at Spring Street

• Live performance by indie band Best Coast

• Food by Luke’s Lobster; Drinks by Death + Company

• An interactive digital photo booth will livestream images from store onto helmutlang.com

La Maison du Chocolat, 30 Rockefeller Plaza at 49th Street; 1018 Madison Avenue between 78th & 79th Streets

• La Maison du Chocolat will be hosting a chocolate ganache tasting

New York & Company, 715 Lexington Avenue between 57th St & 58th Streets

• Shop, eat and take pictures with the cast of The Real Housewives of New York City, Countess LuAnn de Lesseps, Kelly Killoren Bensimon and Ramona Singer

• Music by DJ Steve Powers

Patricia Field, 302 Bowery between E Houston & Bleecker Streets

• Meet designers V.O.N., Seville Michelle Anastos, Phillipe & David Blond, and Zana Bayne

• Receive special gift bags and be included a prize raffle

• Vodka cocktails will be served; party goes until 1am

Rebecca Taylor, 34 Gansevoort Street between Hudson & Greenwich Streets

• Jams provided by Brooklyn band AVAN LAVA along with DJ performances by Narcisse & Fischerspooner’s Ian Pai & Le Chev

• Enter the “Who Wore it Best” contest from 7pm-9pm to win 2 tickets to a Rebecca Taylor Fashion Show

• Blooming Cake Pops and Svedka vodka cocktails will be served

Scott J Aveda. Salonspa, 242 East 86th Street between 2nd & 3rd Avenue

• Free Hair Care Consultations, Makeup Touch Ups, and Hand Treatments

• Be one of the first 50 guest and receive an AVEDA Product Gift and a voucher for a complimentary hair treatment with your next service

Vera Wang, 158 Mercer Street between Prince & W Houston Streets

• Vera Wang and her team will peruse NYC in their customized Mister Softee truck; giving out free ice cream

• Shopping incentives and giveaways available

Worth & Worth, 45 West 57th Street between Fifth & Avenue of the Americas

• Great Gatsby themed Gala including build your own hat event, celebrity hat auction, cocktails, live music, photo booth, and more

Madison Avenue Spy Fashion Hunt, shops between 57th & 86th Streets

• The ultimate scavenger hunt-shoppers are invited to attend and tweet pictures from a list of events happening at retailers on Madison Avenue (between 57th-86th streets). Shoppers who complete three tasks will be directed to a secret Madison Avenue location where they will be awarded with prizes and champagne

• Chance to win from leading brands like Betsey Johnson, Juicy Couture, La Perla; for officials rules, visit  madisonavenuespy.com

Manolo Blahnik, 31 West 54th New York NY 10019

• Sarah Jessica Parker and Manolo Blahnik USA invite you to celebrate Fashion’s Night Out on September 8th at their boutique where they will unveil a special shoe Sarah Jessica teamed up with Manolo in designing.

• In toasting this very special collaboration a van will be tooting around the city with Manolo’s favorite treat—milkshakes.

• Milkshakes and Manolos, what could be better! A portion of the proceeds will go to The Fund for Public Schools.

LA:

The Beverly Center, 8500 Beverly Boulevard

• This star-studded Luxury Fashion Show hosted by Nicole Richie will feature the trendiest fall looks. Expect to see an abundance of A-listers, press, and fashion editors

Alice + Olivia, 134 South Robertson Boulevard

• This carnival-inspired theme block party makes you feel like a kid again with sno-cones, cotton candy, games and raffles

ADBD Space (Paul Frank Pop-Up Shop), 8246 Beverly Blvd

• This retro-inspired disco themed party hosted by Paul Frank and Red Light PR is complete with a pop-up shop,  henna tattoos, and a custom photobooth.  Taryn Manning will be Djing the event. Don’t miss out on the fully stocked candy bar and drinks all night

Miami:

City Style Collective, 695 North Miami Avenue

• 30 of Miami’s hottest acts from fashion and beauty will be participating in this pop-up shop event. This jammed-packed event will feature mini-make-overs, hair touch-ups, photo shoots, dancing, live entertainment, and music provided by DJ Rob Di Nero

Dallas:

Galleria Dallas, 13350 Dallas Parkway Suite 3080

• Participating retailers here are offering a ton of deals and freebies: Prosecco and Italian specialty cocktails at Gucci, photo sessions at Saks Fifth Avenue taken by an Estée Lauder photography artist;  free wristlet with your purchase of $150 at Dooney & Bourke

Chicago:

Oak Street Shops, Oak Street between Michigan Avenue and State Street

• Drink and meet the designers of Henry & Belle Denim Company all while receiving a 20% discount; Ashley Zisook, owner of Sofia and her stylists will be offering champagne, discounts and giveaways. First 500 guests receive a FNO tote bag. All shoppers will receive one raffle ticket with every purchase at a participating store

Shopping for a cause: NYC AIDS Fund is the official charity of Fashion Night Out where 40% of proceeds from sales of the limited edition FNO t-shirts ($25), long-sleeved shirts ($30), caps ($15), and totes ($50) will be donated. The collection is available at various retailers and major department stores and online at fashionsnightout.com/collection

Barneys will be donating 10% of its FNO sales at the Barneys Madison Avenue store (and 10% of Barneys.com sales) to the National September 11th Memorial & Museum.

Simple Summer Updos From Roy Teeluck

Hot temps and high humidity make it difficult to look elegant and effortless, particularly in the hair department. Roy Teeluck (of the eponymous Roy Teeluck Salon in New York and Miami) to the rescue with easy updos to get that hair out of your face and off your neck, and tips and tricks for the hautest hot-weather hair ever.

Sheckys: What’s an easy way to create an elegant updo this summer?

Roy Teeluck: Summer updos should be unfussy and unstructured. One of my favorite looks right now is a ballerina bun. Gather hair in a ponytail at nape of neck, securing with an elastic, then twist hair strands as you roll it into a bun. Secure with bobby pins. The bun shouldn’t be perfect; let a few loose ends stick out for added softness.  

S: What’s your go-to updo suggestion for a girl who doesn’t have a ton of time?

RT: For shorter hairstyles, take a dime size amount of L’Oreal Professionnel’s Or Graphic Golden Modelling Gelee*, smooth in palms, and distribute through hair to add texture and hold. Think of Ginnifer Goodwin’s punky short cut.

For longer hairstyles, a ponytail is always classic and chic. To keep it from looking too girly, gather hair at nape of neck in a loose ponytail, secure with elastic, and gather a few strands to wrap around elastic. Secure ends with bobby pins.

S: What are your top three hair product essentials for creating the perfect updo?

RT: L’Oreal Professionnel Infinium Hairspray for hold, L’Oreal Professionnel Smooth Essence Weightless Smoother to smooth the hair cuticle and bobby pins in a range of sizes. Use ones that most closely match your hair color.

S: Any summer hair tips to keep in mind during this heat?!

RT: Minimize use of styling tools such as blow dryers and flat irons. An excellent cut and the right product will allow you to make the most of your hair’s natural texture. Don’t fight it, work with it!

P.S.: Roy also loves L’Oreal Professionnel’s Liss Ultime line; created specifically to tame frizz. The Perfecting Serum is fantastic for addressing rebellious strands and adding shine. Rub a small dab in your palms and run through ends and lightly around hair line.

P.S.: Roy also loves L’Oreal Professionnel’s Liss Ultime line; created specifically to tame frizz. The Perfecting Serum is fantastic for addressing rebellious strands and adding shine. Rub a small dab in your palms and run through ends and lightly around hair line.

*to purchase L’Oreal Professionnel products, e-mail sarah@royteeluck.com. Your order for L’Oreal Professionnel products will be personally placed for you.

-Reported by Lynden Halpern

Sheckys.com lets you share your man’s mystifying moments, get easy tips for the healthiest, happiest and most fashionable you, discover our Girls Night Out events and more, all while earning OMG Points toward free goodies!

Girlfriend Fun Guide: New York City

New York City is our home and home to our flagship event, so it’s no wonder we’re so excited to share some of our favorite city establishments with all of you. Girls Night Out New York City is June 22-24, so be sure to get your tickets! Whether you’re coming in from out of town, or happen to call the tri-state area home, be sure to check out what we consider the city’s hottest haunts.

To Eat: The Meatball Shop, 84 Stanton Street, NY, NY (212) 982-8895

Why We  It:

The wait is usually pretty long (but so worth it!), and now that temps are rising, it’ll be much more comfortable to dilly dally while you wait!

Their homemade ice cream sandwiches allow you to mix and match their ice cream flavors with their cookies, resulting in absolute heaven. Now that summer is approaching, they’re pretty much a must-eat.

If waiting isn’t your thing, you can always get take-out and enjoy the deliciousness on the go!

To Relax: Ten Over Ten, 112 Reade Street, NY, NY (212) 406-1010

Why We  It:

This downtown nail salon feels like a relaxed apartment.

iPads are available for all manicure or pedicure clients so you can get things done and/or relax while you indulge.

Vintage décor enhances the ambiance of this chic yet low-key space.

To Shop: Green Depot, 222 Bowery NY, NY and other national locations (212) 226-0444

Why We  It:

They have a ton of outdoor and gardening supplies so that you can really utilize your green thumb this season.

Their tagline is “environmental building and living” so if you wish to get green in other areas, this is your place!

Even if you have nothing on your list, this is a great store to browse and gain inspiration for future projects.

To Shop: Calypso St. Barth, 13 locations in New York City and other national locations

Why We  It:

These oh-so-summery pieces totally channel the beach.

They currently have a diffusion line at Target for way reasonable prices!

Love the Bead Pom Pom Tunic ($225). It’s a little expensive, but so perfect for the seashore.

To Eat: Eataly, 200 5th Avenue, NY, NY (212) 229-2560

Why We  It:

This Italian Candyland is really quite indescribable. Part market, part restaurant(s), whole amazingness.

Though no official date has been confirmed, a rooftop beer garden is set to open any day now…which will be perfect come the warmer months!

Whether you’re looking to cook up an Italian feast at home, chow down on one or simply browse, don’t be surprised if you end up staying in Eataly for hours.

To Stay: Blue Moon, 100 Orchard Street, NY, NY (212) 533-9080

Why We  It:

Located on the Lower East Side in a 19th-century tenement, this hotel gives off a very unique vibe.

The space feels completely old-school with sleek and sophisticated modern touches like quaint balconies and terraces off many (generously spacious) guest rooms.

Complimentary continental breakfast is available every morning with delicious food, including bagels from famed Kossar’s.

Photo Credits: Sheckys.com

Sheckys.com lets you share your man’s mystifying moments, get easy tips for the healthiest, happiest and most fashionable you, discover our Girls Night Out events and more, all while earning OMG Points toward free goodies!

Beauty & Essex—The IT Place!

Do you want to feel like a celebrity or socialite in New York for a night? If your answer is no, you might want to change your mind. If you answered yes—I like your attitude—follow my instructions: check out Beauty & Essex, the new IT place for dining and drinks, from the owners of Stanton Social.

If you ask for a dinner reservation, you may be told the only opening is at 10:30 p.m. Take it! Just remember to eat a snack around 7:00 p.m. or 8:00 p.m.to avoid starvation. Take your time choosing your outfit; you have to look the part. Break out a pair of your highest heels, sport that metallic dress, wear that hot new shade of red lipstick, and add a final touch with that sparkly clutch.

Once you get there,in the heart of the Lower East Side, it’s all about attitude. You’ll see a line at the door, but since you are a V.I.P. you’ll go straight to the host, who will check your name on an iPad and let you in. You’llenter the restaurant through a pawn shop—so cool! Once you get into the actual dining space, a big spiral staircase and a beautiful chandelier will welcome you. You’ll be seated in about 20 minutes, so in the meantime you’ll order a drink at the bar and maybe take a look upstairs. There, you’ll find a cozy, modern lounge and an amazing lamp made out of large pearl necklaces. I will not explain every detail of the decor, so you can find out for yourselves!

I do have to say that the ambiance of the place is amazing; you will feel like a celebrity and think everyone there is one too. The server told me that I looked familiar and asked me if I was famous, and of course I had to go along with it. I said that I was famous back home in Venezuela, where I did Latin soap operas, and those were my 15 minutes of fame. I actually did spot some celebrities the evening I visited Beauty & Essex. I saw John Mayer, who told my friend that it wasn’t a “flash-appropriate” night because he was hanging by himself. I also saw Vienna Girardi, the winner of The Bachelor Season 14, who was dressed with sexy knee-high boots and posing on the stairs like a real celeb. Other celebs that have stopped by Beauty & Essex include Ashley Olsen, Kim Kardashian, Kelly Rutherford, Maggie Gyllenhaal, and Ali Fedotowsky.

The food was extraordinary; chef Chris Santos’s menu of tapas and small plates is designed for sharing at the table with friends and family. The food is multi-ethnic in inspiration and casually elegant. My favorites included the Tomato Tartare with a Sunny-Side-Up Quail Egg, the General Tso’s Monkfish, the Yellowtail Crudo, the Kobe Beef Carpaccio, the Branzino, and the Charred Shishito Peppers. Finger-licking good!

Follow my instructions and you’ll have a great time feeling like a celebrity for the night! —Daniela Apeloig

Beauty & Essex
146 Essex Street, New York, NY 10002
212.614.0146 ‎

DKNY Cozy Style-Off Breakfast: A New York Girl’s Dream Come True

There are certain things that instantly come to mind when one thinks of New York City: Rockefeller Center, Broadway shows, shopping on 5th Avenue, and of course—for anyone with even a glimmering interest in fashion—DKNY. There’s no other designer who understands the aesthetic of the New York woman like Donna Karan, and also no one who understands the intricacies of the world of fashion PR like DKNY’s PR team. Seriously, if you don’t follow @DKNY on Twitter you are missing out, not only on an inside look at the incredible world of Donna Karan, but also the most hilariously snarky Gossip Girl tweets and important lessons in PR101. So when PageDaily was invited to participate in the DKNY Cozy Style-Off, I jumped at the opportunity to have the geniuses at DKNY teach me the ways of the Cozy, and to meet the personalities behind this social media powerhouse!

If you aren’t familiar with the DKNY Cozy then prepare to meet my new fashion obsession. The DKNY Cozy sweater is not only incredibly soft and, well, cozy, but also features extra fabric in the front so that in can be styled in an unbelievable number of ways. Wrapped, twisted, tied: no matter how you style it, the Cozy remains chic and versatile. DKNY advertises 12 ways in which the Cozy can be worn, but knew that fashionistas and Cozy fans could come up with more. Thus, DKNY invited PageDaily and others to participate in the Cozy Style-Off.

I arrived at the DKNY store on Madison Avenue and was instantly greeted by the fabulous DKNY PR team and DKNY PR Girl herself, looking incredibly chic in the brand’s feather-trimmed mini, black cashmere tee, and layers of pearls. Guests were treated to a breakfast complete with fresh fruit, salmon carpaccio, and cookies shaped like taxis and smartphones. Then the styling began. With so much to choose from, and such a wide variety of Cozy styles and colors, it was easy to get overwhelmed. Luckily, we were also treated to the expertise of the DKNY team, and my new hero Ronnie picked out a gorgeous strapless dress with a black and gold floral brocade, black hosiery, the Aura suede wedge (which I purchased as an early Christmas gift to myself, of course), and a black Cozy with a little bit of gold sparkle. I must admit, I was feeling pretty fabulous!

All of the guests were photographed in their DKNY best, each wearing the Cozy in a unique way. And here’s the catch: DKNY will be posting the photos on its Facebook Fanpage for YOU to vote on! The creator of the look that receives the most “likes” by December 10 will not only win bragging rights, but also some fabulous DKNY prizes. So here I go with a little shameless self-promotion: GO ON AND VOTE FOR PAGEDAILY! Each guest, however, already feels like a winner, since we were all treated to a FREE DKNY Cozy of our own in black, the perfect closet staple for any New York woman! Talk about a perfect morning in NYC! —Kate Bryan