September 2022

Musical Up & Comer: Noush Skaugen

Noush Skaugen 3

By Hattie MacAndrews

She’s not one to ignore, forget, or underestimate. If you don’t already know about Noush Skaugen, listen up! The buzz has been building. Skaugen’s music is rock’n’roll’n’fabulous. Her lyrics are poignant and personal but not candy-coated girl power: “I stand here, out on my own/I don’t need your love to make me believe.” Personal favorites from her last album? “Lost and Found,” “Adeline,” and “Let You Go.”

Skaugen’s online presence has wowed critics around the globe. She can claim the title of First Online Musical Phenom—she’s broadcast her music on sites such as YouTube to gain recognition. Justin Bieber adopted this approach, and it’s worked for him! Skaugen’s YouTube posts, “Couch Sessions,” let fans make requests, and while they only consist of Skaugen, her guitar, and a little camera, her talent still shines huge. We’re loving her cover of MGMT’s “Time to Pretend.”

And we love her down-to-earth attitude. Tweet her and she’ll tweet you back. Despite 1,233,999 Twitter followers—and yes, that is more than Khloe and Kourtney Kardashian—Noush is humble: “I’m very flattered and thankful for my fans, and one day I’ll take them all out for a drink and party!”

We caught up with Noush to chat about new music projects, style inspirations, and what she would do with Lady Gaga and a bottle of Jack Daniels . . .

Hattie MacAndrews: Can you explain your Twitter Run for a Million campaign?
Noush Skaugen: Run for a Million was a punk spur-of-the-moment idea, as I saw I was approaching 1 million followers on Twitter and wanted to give back to the fans as a celebration of hitting that mark. I was one of the early adopters of Twitter, and it grew organically from there, as I tweeted about what I was up to, my music, and my thoughts, and interacted with people.

HM: How long have you been doing Couch Sessions?
NS: I did Couch Sessions last year, and they were great but over for now, as I am focusing on my daily video blogs, following my journey as an indie artist in the studio, to promoting, to touring, to breaking out. As a thank-you to the fans, I mixed The Soho Sessions, a collection of cover songs.

HM: Do you prefer unusual requests for songs?
NS: It depends, but yes, usually an obscure track will translate better as a cover, but then again, a well-known song if completely taken the other way can be great.

HM: If you weren’t singing, what would you do?
NS: I’d have a chocolate shop in the mountains.

HM: How would you define having “made it”?
NS: I think we’ve all “made it” if we’re doing what we love in life.

HM: Can you describe your fashion style?
NS: The love child of Chrissie Hynde and Billy Idol, raised by Pat Benatar.

HM: If you came across Lady Gaga in a dark alley, how would you react?
NS: I’d take her down an even darker alley for a couple of pints and a bottle of J.D.