September 2023

Makeup Bags & Cosmetic Organizers

By Daniela Apeloig & Lindsay Leff


Love makeup but leave it lying all over? We know all about it. We buy every new shade of eyeshadow from our favorite makeup counters, scour the drugstore for the miraculous new mascara. From the bottom of your handbag to the shelves inside your medicine cabinet to nightstands, under sinks, and more, your makeup runneth over!

The first step in conquering your beauty build-up is the makeup bag makeover. Keep your must-haves, organize your can’t-throw-aways, and store your extras. To keep your makeup in check, keep them in the best makeup bags and organizers. There is a cosmetic bag or case for your every need. From the perfect purse case to a display case, we’ve got your makeup storage bases covered.

For the World Traveler: A Clear Cosmetic Bag for Easy Flying
You can ditch the Ziploc bag when flying—surprise the TSA agent with this Lug Clearview Train Case, $26. This water-repellent case comes in different colors, including purple, orange, pink, green, navy blue, teal, and more. The clear cosmetic bag includes a removable zippered envelope for smaller makeup products.

For the Up for Anything: Cute Multipurpose Makeup Bags Set
This Nick & Nora East West Set, $26, is fun and practical. It comes in cute and colorful patterns like birdcages, lipsticks, owls, flowers, leopard, and fruit. The set contains 2 top-zippered bags—1 large and 1 medium bag with a separate mirror. The makeup bags are made of printed cotton poly, which is protected by clear PVC. They’re easy to clean in case something spills. Use promo code # TL2011SP and you’ll get a 20% discount at

Makeup Storage for the Girl on the Go
Perfect for the style child on the go, this Felix Rey Emma Cosmetic Pouch, $49.99, carries your everyday makeup essentials in style. Made out of PVC with hot pink nylon lining and a side patch pocket, this cosmetics bag with its large sateen bow and pyramid studding can also double as your evening clutch.

A Practical Makeup Bag for the Space-Saver in You
Want more practical, less fashion statement? If you like multipurpose makeup to save space and time, then the Trina Raquel Mini Square Organizer, $24, is the perfect bag for you. The compact makeup bag has a zipper closure and luxurious lining.

For Ms. Fix-It Cosmetic Organizers with Room for Makeup Tools
This multi-tasking Gidget Compact Brush Case by Stephanie Johnson, $52, is perfect for keeping your beauty tools and gadgets in tip-top shape. With 4 brush pockets, a detachable zipper pouch, and a clear zip pocket, not only will this case protect your brushes from dirt and regular wear-and-tear, but you can also store your must-haves beauty products for easy access. Not to mention it comes in an array of bright colors and fun patterns. Our favorite is Bollywood Pink.

For the Minimalist: Simple Fabric Cosmetic Bags
This Apple & Bee Pencil Case, $29.95 (pencil size), will hold your makeup essentials wherever you go. Made from organic printed cotton with a lush hemp lining and a zipper closure, this compact case is strictly “essentials only”!

Makeup Storage for the Must-Take-It-With-Her
Stylish and practical? Fashion scout’s honor! The Mini Kittour Daily Mini Organizer, $50, is perfect for travel. With a brown exterior and a purple, waterproof lining, this travel case holds 2 TSA-approved mini bottles, 2 small jars, a 3-piece brush set with an attached mirror for quick touch-ups. With this mini organizer, you won’t want to wait for that next vacation.

For the At-Home Makeup Artist: Lacey Acrylic Cosmetic Organizer
You’ll feel like a makeup artist once you organize your makeup in this Caboodles Black Lace Cosmetic Case, $20.79. Use individual compartments to sort lip liners, lipsticks, eye liners, and mascara, while larger compartments can hold compacts, foundation, eyeshadows, brushes, and even perfume and nail polish. The lace on the outside of the case gives a feminine and chic look.

A Dozen Places to Hold Makeup for Little Ms. Tidy
This Clear Cosmetic Organizer from Target, $29.99, is perfect for your bathroom cabinet. You can leave your brushes, sponges, and daily makeup essentials among its 12 compartments, including some for cotton balls and Q-tips. Save time getting ready every morning with your beauty products all in a row.

Related Links
Wardrobe & Closet Organizing Tips & Tricks
Check Out NY Fashion Week’s Hottest Makeup Trends
The Perfect Shade of Red Lipstick for Your Makeup Bag

The Hottest Makeup Looks from NY Fashion Week Fall 2011

By Lindsay Leff


Another NY Fashion Week has come and gone in a whirlwind of hot makeup trends: dramatic cat-eyes, daring lips, rosy cheeks, and dewy skin, leaving us in a state of beauty overload but still craving more! While we saw some tried-and-true makeup looks, a fresh bunch of makeup trends won over our hearts—and they will be gracing your faces next fall.

Makeup artists drew inspiration from past decades (the ’60s and ’70s are back in a big way!), sexy supermodels like Jerry Hall and movie characters like Faye Dunaway in Bonnie & Clyde, and even nature! But how do makeup artists turn their inspiration into hot makeup trends that land a spot in your beauty routine rotation?

Here, the industry’s best makeup artists, the beauty trends they’re setting, and the makeup products they used on the models before they sashayed down the runways. Stay ahead of the makeup trend game with our favorite looks for fall from NY Fashion Week. Then, whip out those makeup brushes and start practicing!

Pucker-Up Makeup Trend: Bold & Bright Lips
Vamp up your glam factor with the latest lipstick trend. Shades of burgundy, crimson, and red lipsticks were painted on the lips of models at Custo Barcelona, Lela Rose, Luca Luca, and Rebecca Taylor.

Why We Love the Bold-Lip Makeup Trend
Whether you don your favorite LBD or your everyday jeans and a tee, a bold lip is like the perfect accessory—it can make your fashion look. And the right shade of lipstick can make you feel like a million bucks but cost less than $20! Stuck in a fashion rut? Swipe on a layer of one of these lipstick must-haves and you’re ready to rock!

Bold Lipsticks Straight from the Runway
• Maybelline Color Sensational Lipcolor in Ruby Star, $7.49
• Stila Long Wear Lip Color in Daring, $20
• Revlon Matte Lipstick in Really Red, $7.99
• MAC Cosmetics LipMix in Burgundy, $14.50

Flawless Skin Goes Angelic for Fall’s Beauty Look
Fresh-faced, flawless skin is no stranger to the beauty-trend scene, but for fall 2011 makeup trends, the look was given a dose of angelic, doe-eyed glow. Seen at the shows of Max Azria, Joy Cioci, ADAM, Elise Overland, and Tadashi Shoji, we had to know the secret behind getting this look and doing it at home.

Backstage Tips on Creating the Angelic, Flawless Skin Look
Sometimes the simplest looks are the hardest to master. The key to the flawless, angelic skin trend is the perfect foundation. Test shades on your jawline (not wrists or hands) and always look at yourself in natural light before you buy. Foundation that looks like a mask is NOT sexy. The finishing touch for this makeup trend is a is a luminizer—a powder, spray, or even foundation with a bit of shimmer that gives your flawless skin its glow. Your friends won’t be anything but jealous of your restful look, even if you really are lacking those zzz’s.

Luminizers from the Runway for Angelic, Flawless Skin
• Maybelline Fit Me! Foundation, $6.99
• MAC Cosmetics Powder Blush in Blushbaby, $19.50
• Napoleon Light Patrol Luminizer Palette in Silver, $60

Bold Brows Will Be the Trendy Look Next Fall
Bold brows were front and center this season, as they framed the faces of runway models at the Mara Hoffman, Isaac Mizrahi, Timo Weiland, Tibi, and Christian Cota shows.

Why We Love the Bold Brow Trend
Last spring, brows were invisible, hidden by makeup artists with concealer. At NY Fashion Week, fall 2011 makeup looks were minimal to allow full, filled-in brows to make a comeback. So channel stunners like Brooke Shields, Camilla Belle, and Jennifer Connelly with the bold eyebrow trend, but keep the rest of your features bare. That leaves you time to shop for fall winter fashion trends for 2011.

Bold Brow Products Straight from the Runway
• Make Up for Ever Waterproof Eyebrow Corrector, $19
• MAC Cosmetics Impeccable Brow Pencil in Taupe, $15
• Napoleon Eye Pencil in Brown Sugar, $18
• Bobbi Brown Eye Shadow in Birch, $20
• Le Metier de Beauté Brow Bound Eyebrow Pencil, $36

Smokey Eye Trend Goes Technicolor
The always-on-trend smokey eye look had us mesmerized as models came down the runways of 3.1 Phillip Lim, Sophie Theallet, Prabal Gurung, Marchesa, and Chris Benz. One of our favorite makeup looks turned up the color this year!

Backstage Tip for Colorful Smokey Eyes
The smokey-eye trend is one of the best ways to dress up a makeup look and add drama. This season, the makeup trend took a twist with colors like navy, red, emerald, and beige smudged over lids. Blends of cream shadows were used to create bold color and definition. To keep the eye shadows from creasing, prep eyes with a primer. If those pesky creases still rear their not-so-pretty heads, use your finger to smudge the crease back into the shadow. Luckily, this is one makeup trend that looks best a bit unkempt.

Colorful Smokey-Eye Makeup Products Straight from the Runway
• NARS Duo Eyeshadow in Cleo, $33
• MAC Cosmetics Crème Shadow in Peril (available fall 2011)
• Le Métier de Beauté True Colour Eye Shadow in Peachy Keen, Innocence, or Fire Lily,
$30 each
• Lancôme Color Design Eye Brightening All-in-One 5 Shadow & Liner Palette in Teal Fury or Mauve Cheri, $48 each

Related Links
On Sale Now, Wear It Later: The Fall/Winter Fashion Trends
Multipurpose Makeup That Saves You Time & Money
The Hot Spring Makeup Trends & How to Do the Looks Yourself

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Spring is around the corner, and what could be better than entering the season with a statement . . . a statement necklace, that is! Jennifer Niles’s new accessories line, Madame Mathilde, is fashionable, fun, and flirty. Just tell us what you can’t wait to wear this spring, and you could win this Crystal Drop Deco Clip Necklace. Click here for details.

Love Week Makeover: Ring in the New Year Radiantly

By Sue Devitt

It’s vitally important to care for every aspect of yourself in order to achieve your full beauty potential. Focus on what you love about yourself, what you feel empowered by, what makes you unique. To find the right beauty look, confidence is key. Whether you’re already in love or getting ready to look—refresh, revamp, reinvent, and bring in radiance this New Year with these quick and easy makeup makeover tips.

Makeover for Love Step 1: Get Glowing
Thoroughly prep your skin for the New Year by exfoliating to create youthful, glowing skin. Use a gentle acid peel, microdermabrasion, or a granular exfoliating scrub to remove lifeless skin cells and refresh your complexion—out with the old, in with the new!
Buy Sue Devitt Microquatic Lactic Renewal Facial Peel, $62, at
Buy St. Ives Apricot Invigorating Scrub, $4.29, at

Makeover for Love Step 2: Keep Calm
Apply regular facial masques once or twice a week to maintain a beautiful complexion that looks and feels smoother, softer, and ultimately healthier and more hydrated. When everything feels just as fabulous as it looks, you’ll feel a huge boost in confidence.
Buy Sue Devitt Microquatic Oxygen Infusion Masque, $40, at
Buy IS Clinical Cleansing Complex, $36 (6 oz.), at

Makeover for Love Step 3: Forever Young
Recreate collagen production, refine elasticity, and create a healthy, youthful radiance by misting skin before and after makeup application to pack on anti-aging ingredients.
Buy Sue Devitt Microquatic Luminous Finishing Mist, $45, at
Buy The Body Shop Vitamin E Face Mist, $16, at

Makeover for Love Step 4: Go Bare
Never underestimate the power of minimalism. Give your complexion a quick pick-me-up by blending a warm rosy blush on the apples of the cheeks and a few coats of lengthening mascara.
Buy Sue Devitt Gel-to-Powder Blush, $20, at
Buy CoverGirl LashBlast Volume Blasting Waterproof Mascara, $6.94, at

Makeover for Love Step 5: Be Golden
If you’re not a fan of the red-lipstick-revolution that’s happening now, spruce up your lips with a shiny nude, gold, rust, or burnt-amber lip gloss that matches your skin tone, and work it into a nude lipstick (dot it onto the bottom lip only). This special effect will keep you glowing throughout the New Year!
Buy Sue Devitt Lip Enhancing Gloss, $22, at
Buy Yves Saint Laurent Gloss Pur (here in Pure Nude), $30, at

Makeover for Love Step 6: Stand Corrected
The final step to ring in youthful radiance is to apply a peach-tone concealer to the undereye area. The peach hue counteracts the green-and-blue tones of dark circles. Apply with your fingertips from underneath your bottom lashes outward toward the temple. Then sweep a lightweight powder with treatment benefits over the top to set the look. Just be conscious not to blend too far out over fine lines as this may accentuate them.
Buy Sue Devitt Bermuda Triangle Undereye Corrector with Orchid Extract, $22, at


Sue Devitt, Beauty Contributing Editor
Australian-born, international celebrity makeup artist Sue Devitt created the brand that would forever change the landscape of the beauty industry. Years of product development experience throughout the United States, Australia, and Japan inspired Ms. Devitt to develop a line . . . Read more of Sue’s product picks and beauty secrets


Win a Meeting with a Matchmaker!
Want to be lucky in love? You could win a consultation package with a top matchmaker. To enter, tell us your worst date ever and invite 3 friends to subscribe to PageDaily. For contest details, click here. ____________________________________________________________
In Tomorrow’s Love Week Email . . .
What is Love Week? Really, it’s 6 weekday emails, but Love Week just sounds catchier! Don’t miss our epicurean contributing editor Anu Karwa’s quick and easy guide to ordering wine with confidence. And if you missed the other Love Week emails, read Matchmaker Marni Galison’s Dating Do’s & Don’ts: How to Land Your Love Match, and celebrity stylist Stacey Mayesh’s Love Week: What to Wear on a Date.

Buy IS Clinical Cleansing Complex, $36


Buy IS Clinical Cleansing Complex, $36 (6 oz.), at

  • For men and women
  • Can be used to remove makeup
  • Cleans skin without stripping essential oils

Shop the Full Story:
Love Week Makeover: Ring in the New Year Radiantly
By Sue Devitt

Buy Yves Saint Laurent Gloss Pur, $30

Buy Yves Saint Laurent Gloss Pur (here in Pure Nude), $30, at

  • Available in 10 shades, including Pure Peach, Pure Plum, and Pure Sorbet
  • Delivers glossy shine without sparkle
  • Rich tint

Shop the Full Story:
Love Week Makeover: Ring in the New Year Radiantly
By Sue Devitt

Buy CoverGirl LashBlast Volume Blasting Waterproof Mascara, $6.94


Buy CoverGirl LashBlast Volume Blasting Waterproof Mascara, $6.94, at

  • Available in 3 shades
  • Instant volume
  • Hypoallergenic and suitable for contact lenses wearers
  • Smudge-proof

Shop the Full Story:
Love Week Makeover: Ring in the New Year Radiantly
By Sue Devitt

Buy The Body Shop Vitamin E Face Mist, $16


Buy The Body Shop Vitamin E Face Mist, $16, at

  • Suitable for all skin types
  • Gentle enough to be used as a daily moisturizer
  • Delicate rosewater scent

Shop the Full Story:
Love Week Makeover: Ring in the New Year Radiantly
By Sue Devitt

Buy St. Ives Apricot Invigorating Scrub, $4.29


Buy St. Ives Apricot Invigorating Scrub, $4.29, at

  • 100% natural exfoliants and extracts
  • For best results, use 3 or 4 times a day
  • Deep cleans and leaves skin smooth and glowing

Shop the Full Story:
Love Week Makeover: Ring in the New Year Radiantly
By Sue Devitt

The Secret to Flawless-Looking Skin? Start with Flawless Foundation

By Sue Devitt

The Secret to Flawless Foundation
As a makeup artist working with celebrities and developing my own product line, I have spent years perfecting a technique for applying flawless-looking foundation. You don’t have to walk the red carpet to achieve foundation perfection. Follow my tips and you can get the same professionally applied look I create when working with Hollywood’s most beautiful women.

How to Choose the Perfect Foundation for You
The question I’m asked most often from women all over the world: How do I choose the right shade of foundation? With a vast range of choices, this decision can be very challenging, but it doesn’t have to be. The trick to choosing the right foundation shade for your skin tone—match the color to your neck. You never want to see a demarcation line between your jaw line and neck; the color should flow naturally. Also, the general rule is to go for a yellow-based foundation if you have an olive complexion and more of a pink tone if you have an English rose complexion. If you have a darker complexion, I suggest a redder undertone. The most important tip? Make sure your foundation contains anti-aging benefits. You’re wearing it anyway. Let it work for you!

The Foundation Finish to Polish Your Look
After selecting your shade, you must decide on a finish. A matte finish is beautiful, but make sure it is hydrating, so it doesn’t appear powdery or dry on the skin. A dewy foundation look is very flattering and looks the most natural. If you prefer the iridescent look, I would go for a primer that has light-reflecting particles and keeps your foundation natural.

My Primer Tip: Prep skin with a treatment primer. Primers create a smooth canvas for application and help bind makeup to the skin for longer wear throughout the day.

My Foundation Product Picks:
Buy Sue Devitt 70% Triple Seaweed Gel Foundation for a sheer finish, $38, at
Buy Sue Devitt Triple C-Weed Whipped Foundation for more coverage and added hydration, $40, at
Buy Neutrogena Healthy Skin Foundation, $11.99, at
Buy Shiseido Powdery Foundation, $29.50, at

The Best Technique to Apply Foundation
Once you’ve chosen your foundation, it’s time to focus on application. I’ve found the best way to apply foundation is with your fingertips. I do this with all my celebrity clients. Applying foundation with your hands allows you to really work around the different contours of the face and, most importantly, allows you to feel your skin’s hydration level.

The Steps for Foundation and Flawless Skin
Start with the T-zone and work your way outward. Just make sure you don’t forget the eyelids and under-eye area! Applying foundation to your eyelids helps to keep consistency and texture all over. Then, apply a light dusting of loose powder on the T-zone and cheeks, followed by concealer where needed. I’m a proponent of foundation first, then concealer, so you can actually see what you need to conceal. Foundation alone will correct a majority of skin issues.

My Blush Tip: Apply blush high on the apples of your cheeks for an instant facelift. Try a pretty wash of a pink-plum color such as Silky Blush in Belize, perfect for a rosy glow.

My Blush Picks:
Buy Sue Devitt Silky Blush in Belize, $20, at
Buy Maybelline ExpertWear Blush in Plushed Plum, $4.49, at
Buy Chanel Joues Contraste Powder Blush in Rose Bronze, $42, at

The Best Way to Hide a Blemish
When concealing a blemish, make it look as natural as possible to avoid drawing attention to the area. To do this, apply your foundation as you normally would, then use a concealer to cover—choose one with enough moisture to keep the area from becoming cakey. Set the concealer with pressed or loose powder, using a tapered powder brush.

My Bronzer Tip: Add a little oil-free, water-based liquid bronzer to your foundation or moisturizer and apply to the face. This gives the skin a natural glow.

My Bronzer Picks:
Buy Sue Devitt Triple Touch Light Reflecting Bronzer in Beausoleil, $30, at
Buy Nars The Multiple in Palm Beach, $38, at
Buy Guerlain Terracotta 4 Seasons Bronzer, $74, at

Choosing the Right Foundation for Each Season
A lot of women experience different skin types from season to season, so I recommend using a more sheer formula during hot summer months, then switching to a foundation that offers more coverage and hydration in winter. For women who have oily skin, it’s best to use an oil-free foundation formulation all year.

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Sue Devitt, Beauty Contributing Editor
Australian-born, international celebrity makeup artist Sue Devitt created the brand that would forever change the landscape of the beauty industry. Years of product development experience throughout the United States, Australia, and Japan inspired Ms. Devitt to develop a line . . . Read more of Sue’s product picks and beauty secrets

Buy Sue Devitt Triple C-Weed Whipped Foundation, $40

Buy Sue Devitt Triple C-Weed Whipped Foundation, $40, at

  • Available in 8 shades
  • Minimizes the appearance of fine lines and wrinkles
  • Suitable for all skin types and tones

Sue’s Professional Makeup Tip: Warm the luxurious Triple C-Weed Whipped Foundation between fingertips and massage (not rub) a small amount liberally into the skin to allow nourishing vitamins, minerals, and antioxidants to penetrate the skin. Use sparingly at first and build to desired level of coverage.

Shop the Full Story:
The Secret to Flawless-Looking Skin? Start with Flawless Foundation
By Sue Devitt

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